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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Al Faris Eau De Parfum 100ml | Fresh Woody Aromatic Perfume
Golden Lion
Al Faris Eau De Parfum 100ml | Fresh Woody Aromatic Perfume
100ML · Men
59.00 AED
Classy Caramilla Eau De Parfum 100ml | Sweet Floral Perfume
House of Morais
Classy Caramilla Eau De Parfum 100ml | Sweet Floral Perfume
100ML · Women
49.00 AED
Qamm-ra Eau De Parfum 100ml | Sweet Spicy Gourmand Perfume
Al Gazal
Qamm-ra Eau De Parfum 100ml | Sweet Spicy Gourmand Perfume
100ML · Unisex
49.00 AED
Yara Moi Eau De Parfum 100ml | Floral Sweet Woody Perfume
Sale
Lattafa
Yara Moi Eau De Parfum 100ml | Floral Sweet Woody Perfume
100ML · Women
80.00 AED120.00 AED Save 33%
Mayar Eau De Parfum 100ml | Fruity Floral Musky Perfume
Lattafa
Mayar Eau De Parfum 100ml | Fruity Floral Musky Perfume
100ML · Women
119.00 AED
Lail Maleki Eau De Parfum 100ml | Floral Sweet Amber Perfume
Lattafa
Lail Maleki Eau De Parfum 100ml | Floral Sweet Amber Perfume
100ML · Women
79.00 AED
Awraq Al Oud Eau De Parfum 100ml | Oud Spicy Woody Perfume
Lattafa
Awraq Al Oud Eau De Parfum 100ml | Oud Spicy Woody Perfume
100ML · Unisex
59.00 AED
Maahir Legacy Eau De Parfum 100ml | Fresh Fruity Woody Perfume
Sale
Lattafa
Maahir Legacy Eau De Parfum 100ml | Fresh Fruity Woody Perfume
100ML · Men
95.00 AED120.00 AED Save 21%
Virtuse Homme & Qamm-ra EDP Bundle | 2 Signature Scents
Sale
Fragrance Secrets
Virtuse Homme & Qamm-ra EDP Bundle | 2 Signature Scents
Unisex
88.00 AED98.00 AED Save 10%
Athar EDP 100ml | Amber Woody Oriental Perfume
Sale
The Fragrance Secrets
Athar EDP 100ml | Amber Woody Oriental Perfume
100ML · Unisex
29.00 AED50.00 AED Save 42%
Great Oud Eau De Parfum 100ml | Oud Spicy Woody Perfume
Sale
Al Gazal
Great Oud Eau De Parfum 100ml | Oud Spicy Woody Perfume
100ML · Unisex
49.00 AED50.00 AED Save 2%
Billion Heir Pour Homme Eau De Parfum 100ml | Woody Aromatic Spicy Perfume
Sale
Marxzelle
Billion Heir Pour Homme Eau De Parfum 100ml | Woody Aromatic Spicy Perfume
100ML · Men
25.00 AED50.00 AED Save 50%
Bold Man Triumph EDP 100ml | Woody Spicy Aromatic Perfume
Sale
Marxzelle
Bold Man Triumph EDP 100ml | Woody Spicy Aromatic Perfume
100ML · Men
25.00 AED50.00 AED Save 50%
Only One Pour Homme EDP 100ml | Woody Aromatic Fresh Perfume
Sale
Marxzelle
Only One Pour Homme EDP 100ml | Woody Aromatic Fresh Perfume
100ML · Men
28.00 AED50.00 AED Save 44%
Urban Attire Shimmer Eau De Parfum 100ml | Fruity Floral Vanilla Perfume
Al Gazal
Urban Attire Shimmer Eau De Parfum 100ml | Fruity Floral Vanilla Perfume
100ML · Women
49.00 AED
Flower Shells Eau De Parfum 100ml | Floral Fruity Gourmand Perfume
Al Gazal
Flower Shells Eau De Parfum 100ml | Floral Fruity Gourmand Perfume
100ML · Women
49.00 AED
Stronger With You Absolutely EDP For Men 100ml | Amber Woody Gourmand Perfume
Giorgio Armani
Stronger With You Absolutely EDP For Men 100ml | Amber Woody Gourmand Perfume
100ML · Men
499.00 AED
My Way EDP For Women 90ml | Floral White Floral Musk Perfume
Sale
Giorgio Armani
My Way EDP For Women 90ml | Floral White Floral Musk Perfume
90ML · Women
349.00 AED440.00 AED Save 21%
Giorgio Armani Code EDP For Women 75ml | Floral Sweet Woody Perfume
Sale
Giorgio Armani
Giorgio Armani Code EDP For Women 75ml | Floral Sweet Woody Perfume
75ML · Women
299.00 AED350.00 AED Save 15%
Giorgio Armani Code Perfume For Men EDP 125ml | Aromatic Sweet Woody Perfume
Sale
Giorgio Armani
Giorgio Armani Code Perfume For Men EDP 125ml | Aromatic Sweet Woody Perfume
125ML · Men
380.00 AED556.00 AED Save 32%
Saffhire & Imperial EDP 100ml EDP Set
Sale
Paris Collection
Saffhire & Imperial EDP 100ml EDP Set
Unisex
179.00 AED400.00 AED Save 55%
Inte Hayaati & Oud Tamayuz 100ml EDP Set
Sale
Farzanas Collection
Inte Hayaati & Oud Tamayuz 100ml EDP Set
Unisex
49.00 AED56.00 AED Save 13%
Secret Scents Imperialism EDP 100ml | Oud Sweet Woody Perfume
Sale
Secret Scents
Secret Scents Imperialism EDP 100ml | Oud Sweet Woody Perfume
100ML · Unisex
99.00 AED150.00 AED Save 34%
Oud Tamayuz EDP 100ml | Oud Woody Sweet Perfume
Farzana's Collection
Oud Tamayuz EDP 100ml | Oud Woody Sweet Perfume
100ML · Unisex
28.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.