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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Lady White Snake Eau De Parfum 50ml by Stephane Humbert Lucas | Women’s Perfume
Stephane Humbert Lucas
50ML · Women
599.00 AED
BB008 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
50ML · Unisex
28.00 AED50.00 AED Save 44%
Brave Eau De Parfum 100ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
100ML · Unisex
28.00 AED50.00 AED Save 44%
Deep Sleep Natural Perfume - For Every Body 30ml | Miracle Plant
Sale
Miracle Plant
9ML · Unisex
60.00 AED249.00 AED Save 76%
Summer Yellow Eau De Parfum 100ml | Unisex Fragrance
Reef
100ML · Unisex
199.00 AED
Arabs of Diriyah Eau De Parfum 100ml | For Men
Reef
100ML · Men
195.00 AED
Reef 31 Eau De Parfum 100ml | Unisex Fragrance
Reef
100ML · Unisex
199.00 AED
Pure Fruity Eau De Parfum 150ml | Unisex Fragrance
Sale
Reef
150ML · Unisex
249.00 AED300.00 AED Save 17%
Ejlal Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
180.00 AED
Oud Al Ameer Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
85.00 AED
Juicy Bomb Eau De Parfum 100ml | Unisex Fragrance
La Parfum Galleria
100ML · Unisex
95.00 AED
Roses in Oud Eau De Parfum 100ml | For Men
La Parfum Galleria
100ML · Men
85.00 AED
Imperial Legend Eau De Parfum 100ml | For Men
La Parfum Galleria
100ML · Men
85.00 AED
MonteCarlo Eau De Parfum 100ml | For Men
La Parfum Galleria
100ML · Men
85.00 AED
Intense Black Eau De Parfum 100ml | Unisex Fragrance
La Parfum Galleria
100ML · Unisex
85.00 AED
Ahmed Al Maghribi Zumar Eau de Parfum 60ml | Unisex Long-lasting Perfume
Sale
Ahmed Al Maghribi
60ML · Unisex
430.00 AED450.00 AED Save 4%
Turathi Electric Unisex Eau De Parfum 90ml | Fresh Fruity Woody Perfume
Rasasi Shuhrah Pour Homme Elixir Eau De Parfum 90ml | Rose Woody Leather Perfume
Sale
Rasasi
90ML · Men
149.00 AED200.00 AED Save 26%
The Fragrance Secrets Bakhoor Incense Burner - Oud Burner Museum Future
The Fragrance Secrets
Unisex
69.00 AED
Kaaf Noir Perfume For Unisex Extrait De Parfum 100ml | Fresh Aromatic Woody Perfume
Clothes Bakhoor Burner Stand - 183cm long Incense burner Hanging Stand with cloth hooks and holes
Sale
The Fragrance Secrets
Unisex
90.00 AED150.00 AED Save 40%
The One Men Edp 100ml | Spicy Amber Woody Perfume
Dolce & Gabbana
100ML · Men
229.00 AED
Light Blue W Edt 100ml | Fresh Citrus Woody Perfume
Dolce & Gabbana
100ML · Women
209.00 AED
Dolce & Gabbana Devotion Intense Eau de Parfum 100ml | Women's Fragrance
Dolce & Gabbana
100ML · Women
285.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.