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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

850 products
Amber Fever EDP 120ml | Amber Sweet Woody Perfume
Sale
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Amber Fever EDP 120ml | Amber Sweet Woody Perfume
120ML · Unisex
300.00 AED560.00 AED Save 46%
Aoud Cafe EDP 120ml | Oud Coffee Woody Perfume
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Aoud Cafe EDP 120ml | Oud Coffee Woody Perfume
120ML · Unisex
259.00 AED279.00 AED Save 7%
Aoud Violet EDP 120ml | Floral Oud Woody Perfume
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Aoud Violet EDP 120ml | Floral Oud Woody Perfume
120ML · Women
230.00 AED
Black Intensive Aoud EDP 120ml | Oud Rose Woody Perfume
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Black Intensive Aoud EDP 120ml | Oud Rose Woody Perfume
120ML · Unisex
207.00 AED
Black Noir EDP 120ml | Leather Oud Tobacco Perfume
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Black Noir EDP 120ml | Leather Oud Tobacco Perfume
120ML · Unisex
260.00 AED
Choco Violet EDP 120ml | Sweet Gourmand Floral Perfume
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Choco Violet EDP 120ml | Sweet Gourmand Floral Perfume
120ML · Unisex
245.00 AED259.00 AED Save 5%
Crazy for Aoud EDP 120ml | Oud Rose Sweet Perfume
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Crazy for Aoud EDP 120ml | Oud Rose Sweet Perfume
120ML · Unisex
230.00 AED250.00 AED Save 8%
Deep Forest EDP 120ml | Leather Oud Woody Perfume
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Deep Forest EDP 120ml | Leather Oud Woody Perfume
120ML · Unisex
234.00 AED
Gold Aoud EDP 120ml | Oud Rose Woody Perfume
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Gold Aoud EDP 120ml | Oud Rose Woody Perfume
120ML · Unisex
220.00 AED250.00 AED Save 12%
Indian Dream EDP 120ml | Floral Fruity Amber Perfume
Mancera
Indian Dream EDP 120ml | Floral Fruity Amber Perfume
120ML · Women
240.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.