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Privacy Policy

How The Fragrance Secrets collects, uses, protects and shares your personal information when you shop with us.

Last updated: 1 July 2026

Data We Collect

The Fragrance Secrets is a UAE-based fragrance retailer. We collect only the information we need to process your orders, deliver your fragrances and improve your experience. Depending on how you interact with us, this may include:

Information you give us

  • Identity & contact details: your name, delivery address, email address and phone number.
  • Order information: the products you buy, order history, and your chosen delivery and payment method (including Cash on Delivery, Tabby or Tamara).
  • Payment details: processed securely by our payment and instalment partners. We do not store full card numbers on our systems.
  • Communications: messages you send us via WhatsApp, email, contact forms or reviews.

Information we collect automatically

  • Device & usage data: your IP address, browser type, device information and the pages you view on our site.
  • Cookies & identifiers: data gathered through cookies and similar technologies, as described below.

How We Use Your Data

We use your personal information for legitimate business purposes, including to:

  • Process, fulfil and deliver your orders across all seven Emirates.
  • Take payment and, where you choose it, arrange Cash on Delivery or interest-free instalments through Tabby and Tamara.
  • Send order confirmations, dispatch notifications and delivery tracking updates.
  • Provide customer support and respond to your enquiries, including over WhatsApp (daily 10am–7pm).
  • Handle returns, exchanges and refunds under our Return & Refund Policy.
  • Improve our website, product range and service, and prevent fraud or misuse.
  • Send you marketing updates and offers where you have opted in — you can unsubscribe at any time.

Cookies & Tracking

Our website uses cookies and similar technologies to help it function and to understand how it is used. These include:

  • Essential cookies that enable core features such as your cart and checkout.
  • Performance & analytics cookies that help us see how visitors use the site so we can improve it.
  • Marketing cookies that allow us and our partners to show you relevant offers.

You can control or disable cookies through your browser settings. Please note that turning off essential cookies may affect how parts of the website work.

Third-Party Sharing

We never sell your personal data. We share it only with trusted partners who help us run our business, and only to the extent needed to provide our service. These include:

  • Courier & delivery partners — to ship your order and provide tracking; they receive your name, address and contact number.
  • Payment processors, Tabby and Tamara — to securely process card payments and interest-free instalments.
  • WhatsApp and other communication providers — to deliver customer support and order updates when you contact us through these channels.
  • Analytics and marketing providers — to help us understand and improve our website and reach.
  • Legal and regulatory authorities — where required by applicable UAE law, or to protect our rights and the safety of others.

These third parties are permitted to use your data only for the purposes we specify and are required to keep it secure.

Your Rights

You have control over your personal information. Subject to applicable UAE data-protection law, you may ask us to:

  • Access the personal data we hold about you.
  • Correct any information that is inaccurate or incomplete.
  • Delete your personal data where we are no longer required to keep it.
  • Opt out of marketing communications at any time.
  • Restrict or object to certain uses of your data.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on your request.

Security Measures

We take the protection of your data seriously and apply appropriate technical and organisational measures to keep it safe, including:

  • Encrypted (HTTPS) connections across our website.
  • Secure, PCI-compliant handling of payments by our payment partners, so we do not store full card details.
  • Access controls that limit who within our team can view personal data.

While we work hard to safeguard your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this policy — including completing your orders, handling returns and refunds, and meeting our legal, accounting and reporting obligations. When your data is no longer required, we securely delete or anonymise it.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. Significant changes may be communicated to you directly. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out: