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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Dirham Oud EDP 100ml | Oud Woody Warm Perfume
Farzana's Collection
100ML · Unisex
28.00 AED
Lion of the Arabs EDP 100ml | Woody Spicy Amber Perfume
Farzana's Collection
100ML · Men
28.00 AED
Inte Hayaati EDP 100ml | Fresh Citrus Aromatic Perfume
Farzana's Collection
100ML · Unisex
28.00 AED
CR7 Origins Eau de Toilette 100ml for Men | Fresh Aromatic Woody Perfume
Cristiano Ronaldo
100ML · Men
99.00 AED
Spectre Ghost EDP 100ml | Fresh Fruity Woody Perfume
Sale
French Avenue
100ML · Unisex
139.00 AED194.00 AED Save 28%
Cocoa Morado EDP 100ml | Sweet Gourmand Spicy Perfume
Sale
French Avenue
100ML · Unisex
135.00 AED280.00 AED Save 52%
Sensual Girl Gold EDP 100ml | Sweet Floral Perfume
The Fragrance Secrets
100ML · Women
28.00 AED
Brave EDP 100ml | Green Spicy Woody Perfume
The Fragrance Secrets
100ML · Unisex
28.00 AED
9 FS EDP 100ml | Fruity Woody Dark Perfume
The Fragrance Secrets
100ML · Men
28.00 AED
9FM EDP 100ml | Fresh Woody Aromatic Perfume
Sale
Secret Scents
100ML · Unisex
79.00 AED100.00 AED Save 21%
Complexion EDP 100ml | Woody Oud Leather Perfume
Sale
Paris Collection
100ML · Unisex
119.00 AED200.00 AED Save 41%
Secret Scents Imperialism Eau De Parfum 100ml | Oud Sweet Woody Perfume
Sale
Secret Scents
100ML · Unisex
79.00 AED100.00 AED Save 21%
Eternal Oud Edp 100ml | Oud Woody Amber Perfume
Sale
Secret Scents
100ML · Unisex
79.00 AED100.00 AED Save 21%
Bliss Rouge EDP 100ml | Oud Amber Woody Perfume
Sale
Secret Scents
100ML · Unisex
79.00 AED100.00 AED Save 21%
Oud Classic EDP 50ml | Oud Floral Spicy Perfume
Ahmed Al Maghribi
50ML · Unisex
60.00 AED
Historic Doria EDP 100ml | Floral Fruity Musky Perfume
Afnan Perfumes
100ML · Unisex
239.00 AED
Supremacy Silver EDP 100ml | Fruity Woody Musky Perfume
Afnan Perfumes
100ML · Unisex
119.00 AED
Supremacy Noir EDP 100ml | Woody Leather Spicy Perfume
Afnan Perfumes
100ML · Unisex
109.00 AED
Dia Man EDP 100ml | Spicy Floral Leather Perfume
Amouage
100ML · Unisex
1,050.00 AED
Gold Woman (2023) EDP 100ml | Floral Amber Powdery Perfume
Amouage
100ML · Women
1,159.00 AED
Memoir Man (2023) EDP 100ml | Aromatic Woody Smoky Perfume
Amouage
100ML · Men
850.00 AED
Opus XIII Silver Oud EDP 100ml | Woody Oud Amber Perfume
Amouage
100ML · Unisex
1,050.00 AED
Opus XII Rose Incense EDP 100ml | Rose Incense Woody Perfume
Amouage
100ML · Unisex
1,450.00 AED
Black Saffron EDP 100ml | Saffron Woody Spicy Perfume
Sale
Armaf
100ML · Unisex
88.00 AED99.00 AED Save 11%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.