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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Cool Water W Edt 100ml | Fresh Aquatic Fruity Perfume
Davidoff
Cool Water W Edt 100ml | Fresh Aquatic Fruity Perfume
100ML · Women
99.00 AED
Cool Water Intense M Edp 125ml | Fresh Amber Woody Perfume
Davidoff
Cool Water Intense M Edp 125ml | Fresh Amber Woody Perfume
125ML · Men
140.00 AED
Afnan 9 PM Elixir Unisex Extrait De Parfum, 100ML | Spicy Leather Amber Perfume
Afnan
Afnan 9 PM Elixir Unisex Extrait De Parfum, 100ML | Spicy Leather Amber Perfume
100ML · Unisex
180.00 AED
Rasasi Hawas Malibu Edp 100ml | Fresh Fruity Amber Perfume
Rasasi
Rasasi Hawas Malibu Edp 100ml | Fresh Fruity Amber Perfume
100ML · Unisex
149.00 AED
Zeleny EDP 100ml | Fresh Fruity Woody Perfume
Sale
Ahmed Al Maghribi
Zeleny EDP 100ml | Fresh Fruity Woody Perfume
100ML · Unisex
70.00 AED100.00 AED Save 30%
Ahmed Al Maghribi Scentique White EDP 100ml | Fresh Floral Woody Perfume
Sale
Ahmed Al Maghribi
Ahmed Al Maghribi Scentique White EDP 100ml | Fresh Floral Woody Perfume
100ML · Unisex
95.00 AED125.00 AED Save 24%
Lattafa Pride Art of Universe Edp 100ml | Fresh Woody Aromatic Perfume
Sale
Lattafa
Lattafa Pride Art of Universe Edp 100ml | Fresh Woody Aromatic Perfume
100ML · Unisex
200.00 AED270.00 AED Save 26%
Lattafa Khamrah Dukhan Edp 100ml | Spicy Smoky Sweet Perfume
Sale
Lattafa
Lattafa Khamrah Dukhan Edp 100ml | Spicy Smoky Sweet Perfume
100ML · Unisex
120.00 AED150.00 AED Save 20%
Al Haramain Amber Oud Aqua Dubai 75ml Extrait de Parfum | Fresh Aquatic Amber Perfume
Sale
Al Haramain
Al Haramain Amber Oud Aqua Dubai 75ml Extrait de Parfum | Fresh Aquatic Amber Perfume
75ML · Unisex
210.00 AED300.00 AED Save 30%
Ameer Al Arab Eau de Parfum 100ml | Floral Aromatic Spicy Perfume
Farzana's Collection
Ameer Al Arab Eau de Parfum 100ml | Floral Aromatic Spicy Perfume
100ML · Unisex
28.00 AED
9FS Eau De Parfum 100ML | Aromatic Sweet Amber Perfume
The Fragrance Secrets
9FS Eau De Parfum 100ML | Aromatic Sweet Amber Perfume
100ML · Men
28.00 AED
Forever Wanted Elixir Parfum 100ml | Fruity Spicy Leather Perfume
Sale
Azzaro
Forever Wanted Elixir Parfum 100ml | Fruity Spicy Leather Perfume
100ML · Men
295.00 AED350.00 AED Save 16%
Carnal Desire Aromatix EDP 100ml | Sweet Gourmand Leather Perfume
French Avenue
Carnal Desire Aromatix EDP 100ml | Sweet Gourmand Leather Perfume
100ML · Unisex
215.00 AED
Aromatix X Xandal EDP 100ml | Sweet Gourmand Woody Perfume
French Avenue
Aromatix X Xandal EDP 100ml | Sweet Gourmand Woody Perfume
100ML · Unisex
220.00 AED
Luna Rossa Carbon EDT 100ml | Aromatic Fresh Woody Perfume
Sale
Prada
Luna Rossa Carbon EDT 100ml | Aromatic Fresh Woody Perfume
100ML · Men
250.00 AED350.00 AED Save 29%
Polo Black EDT 125ml | Fresh Woody Aromatic Perfume
Sale
Ralph Lauren
Polo Black EDT 125ml | Fresh Woody Aromatic Perfume
125ML · Men
139.00 AED200.00 AED Save 31%
Paradoxe EDP 90ml | Floral Fresh Amber Perfume
Sale
Prada
Paradoxe EDP 90ml | Floral Fresh Amber Perfume
90ML · Women
479.00 AED550.00 AED Save 13%
Ex Nihilo Blue Talisman 100ml Eau de Parfum | Fresh Fruity Woody Perfume
Sale
Ex Nihilo
Ex Nihilo Blue Talisman 100ml Eau de Parfum | Fresh Fruity Woody Perfume
100ML · Unisex
1,195.00 AED1,300.00 AED Save 8%
Chrome 100 ml Eau de Toilette for Men | Fresh Citrus Aromatic Perfume
Sale
Azzaro
Chrome 100 ml Eau de Toilette for Men | Fresh Citrus Aromatic Perfume
100ML · Men
145.00 AED170.00 AED Save 15%
Secret Scents Bliss Rouge Bouquet of Oud EDP 100ml | Oud Amber Woody Perfume
Sale
Secret Scents
Secret Scents Bliss Rouge Bouquet of Oud EDP 100ml | Oud Amber Woody Perfume
100ML · Unisex
111.00 AED170.00 AED Save 35%
Dirham 6pcs Roll On 6ml x 6 Attar | Fruity Floral Woody Perfume
Shazine
Dirham 6pcs Roll On 6ml x 6 Attar | Fruity Floral Woody Perfume
6ML · Unisex
28.00 AED
Lord 6pcs Roll On 6ml x 6 Attar | Woody Spicy Green Perfume
Shazine
Lord 6pcs Roll On 6ml x 6 Attar | Woody Spicy Green Perfume
6ML · Men
28.00 AED
Mukhallat Arabi Roll On 20ml Attar | Oud Musky Oriental Perfume
Raees
Mukhallat Arabi Roll On 20ml Attar | Oud Musky Oriental Perfume
20ML · Unisex
18.00 AED
Lovebound Escape EDP 100ml | Fruity Floral Perfume
Marxzelle
Lovebound Escape EDP 100ml | Fruity Floral Perfume
100ML · Women
39.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.