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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

850 products
Alezz Oud Hersh Mehwar EDP 100ML for Unisex | Floral Woody Musk Perfume
Sale
Alezz Oud
Alezz Oud Hersh Mehwar EDP 100ML for Unisex | Floral Woody Musk Perfume
100ML · Unisex
215.00 AED400.00 AED Save 46%
Hersh Lahab EDP 100ML Unisex Perfume by Alezz Oud | Green Fresh Woody Perfume
Sale
Alezz Oud
Hersh Lahab EDP 100ML Unisex Perfume by Alezz Oud | Green Fresh Woody Perfume
100ML · Unisex
195.00 AED299.00 AED Save 35%
Marj EDP 60ml | Oud Citrus Floral Perfume
Bestseller
Ahmed Al Maghribi
Marj EDP 60ml | Oud Citrus Floral Perfume
60ML · Unisex
175.00 AED
Hersh 2 Eau de Parfum 100ML Unisex Perfume by Alezz Oud | Fresh Citrus Woody Perfume
Sale
Alezz Oud
Hersh 2 Eau de Parfum 100ML Unisex Perfume by Alezz Oud | Fresh Citrus Woody Perfume
100ML · Unisex
195.00 AED400.00 AED Save 51%
Oud & Roses EDP 60ml | Rose Oud Floral Perfume
Bestseller
Ahmed Al Maghribi
Oud & Roses EDP 60ml | Rose Oud Floral Perfume
60ML · Unisex
149.00 AED
Ibrahim Al Qurashi Tobacco Collection Gift Set 9x20ML EDP - Luxury Tobacco Perfume Set
Sale
Ibrahim Alqurashi
Ibrahim Al Qurashi Tobacco Collection Gift Set 9x20ML EDP - Luxury Tobacco Perfume Set
Unisex
249.00 AED360.00 AED Save 31%
Imperial EDP 100ml | Woody Oud Leather Perfume
Sale
Paris Collection
Imperial EDP 100ml | Woody Oud Leather Perfume
100ML · Unisex
119.00 AED200.00 AED Save 41%
Rayhaan Aquatica EDP 100ML for Men | Fresh Citrus Aquatic Gourmand Perfume
Rayhaan
Rayhaan Aquatica EDP 100ML for Men | Fresh Citrus Aquatic Gourmand Perfume
100ML · Men
149.00 AED
Maison Alhambra Delilah Blanc Eau De Parfum 100ML for Women | Floral Fruity Perfume
Sale
Maison Alhambra
Maison Alhambra Delilah Blanc Eau De Parfum 100ML for Women | Floral Fruity Perfume
100ML · Women
69.00 AED70.00 AED Save 1%
Liquid Brun EDP 100ml | Spicy Vanilla Woody Perfume
French Avenue
Liquid Brun EDP 100ml | Spicy Vanilla Woody Perfume
100ML · Unisex
135.00 AED
Arabiyat Prestige Marwa EDP 100ML for Men | Citrus Aromatic Long Lasting Perfume
Sale
Arabiyat Prestige
Arabiyat Prestige Marwa EDP 100ML for Men | Citrus Aromatic Long Lasting Perfume
100ML · Men
150.00 AED180.00 AED Save 17%
Marj Body Gel 30ml
Sale
Ahmed Al Maghribi
Marj Body Gel 30ml
Unisex
35.00 AED70.00 AED Save 50%
Oud & Roses Body Gel 30ml
Sale
Ahmed Al Maghribi
Oud & Roses Body Gel 30ml
Unisex
30.00 AED35.00 AED Save 14%
Shay Oud EDP 100ml | Oud Tea Woody Perfume
Farzana's Collection
Shay Oud EDP 100ml | Oud Tea Woody Perfume
100ML · Unisex
28.00 AED
Blue By Ahmed EDP 100ml | Fresh Spicy Woody Perfume
Sale
Ahmed Al Maghribi
Blue By Ahmed EDP 100ml | Fresh Spicy Woody Perfume
100ML · Unisex
75.00 AED100.00 AED Save 25%
Cuir Perfume 150ml | Unisex Luxury Fragrance
Sale
Al Majed Oud
Cuir Perfume 150ml | Unisex Luxury Fragrance
150ML · Unisex
199.00 AED298.00 AED Save 33%
Coffee Oud EDP 100ml | Coffee Oud Warm Perfume
Sale
The Fragrance Secrets
Coffee Oud EDP 100ml | Coffee Oud Warm Perfume
100ML · Unisex
28.00 AED89.00 AED Save 69%
Luxury Oud Perfume Trio - 3 Bestselling Long-Lasting Fragrances (Unisex)
Sale
Fragrance Secrets
Luxury Oud Perfume Trio - 3 Bestselling Long-Lasting Fragrances (Unisex)
Unisex
299.00 AED600.00 AED Save 50%
Al Majed Oud Prestige Ruby EDP 100ML | Unisex Orange Blossom Amber Cedar Perfume
Sale
Al Majed Oud
Al Majed Oud Prestige Ruby EDP 100ML | Unisex Orange Blossom Amber Cedar Perfume
100ML · Unisex
179.00 AED250.00 AED Save 28%
Alezz Oud Hersh Rouge EDP 100ML Unisex | Fresh Oriental Floral Perfume
Sale
Alezz Oud
Alezz Oud Hersh Rouge EDP 100ML Unisex | Fresh Oriental Floral Perfume
100ML · Unisex
195.00 AED400.00 AED Save 51%
Rasasi Hawas Ice EDP 100ml for Men | Fresh Fruity Woody Perfume
Rasasi
Rasasi Hawas Ice EDP 100ml for Men | Fresh Fruity Woody Perfume
100ML · Men
130.00 AED
French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ML Unisex | Oriental Fougere Perfume
French Avenue
French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ML Unisex | Oriental Fougere Perfume
150ML · Unisex
210.00 AED
Rose Noir EDP 75ml | Rose Sweet Musky Perfume
Ahmed Al Maghribi
Rose Noir EDP 75ml | Rose Sweet Musky Perfume
75ML · Unisex
110.00 AED
Bouquet of Oud Eau de Parfum 100ml | Oud Sweet Woody Perfume
Sale
Secret Scents
Bouquet of Oud Eau de Parfum 100ml | Oud Sweet Woody Perfume
100ML · Unisex
79.00 AED100.00 AED Save 21%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.