Home Perfumes New Arrivals
Shop

New Arrivals

100% Authentic Fast Shipping Secure Checkout
Shop

New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Rayhaan Elixir For Men Eau De Parfum 100ML | Aromatic Woody Vanilla Perfume
Rayhaan
Rayhaan Elixir For Men Eau De Parfum 100ML | Aromatic Woody Vanilla Perfume
100ML · Men
100.00 AED
Rayhaan Kiss EDP 100ML for Women | Sweet Fruity Gourmand Perfume
Rayhaan
Rayhaan Kiss EDP 100ML for Women | Sweet Fruity Gourmand Perfume
100ML · Women
159.00 AED
Rayhaan Lion EDP 100ML for Men | Fresh Spicy Sweet Woody Perfume
Sale
Rayhaan
Rayhaan Lion EDP 100ML for Men | Fresh Spicy Sweet Woody Perfume
100ML · Men
88.00 AED120.00 AED Save 27%
MAISON ASRAR Faris Al Arab Eau De Parfum 100ML for Men | Oriental Woody Fragrance
Maison Asrar
MAISON ASRAR Faris Al Arab Eau De Parfum 100ML for Men | Oriental Woody Fragrance
100ML · Men
159.00 AED
Ahmed Al Maghribi Oud Afghano Eau De Parfum 50ML | Oriental Woody Amber Oud Fragrance
Sale
Ahmed Al Maghribi
Ahmed Al Maghribi Oud Afghano Eau De Parfum 50ML | Oriental Woody Amber Oud Fragrance
50ML · Unisex
89.00 AED100.00 AED Save 11%
Chanel N°5 Eau De Parfum 100ML for Women | Iconic Floral Aldehyde Fragrance
Sale
Chanel
Chanel N°5 Eau De Parfum 100ML for Women | Iconic Floral Aldehyde Fragrance
100ML · Women
565.00 AED749.00 AED Save 25%
Laverne Champion Eau De Parfum 100ml for Men | Long-Lasting Daily Perfume
Laverne
Laverne Champion Eau De Parfum 100ml for Men | Long-Lasting Daily Perfume
100ML · Men
199.00 AED
Blue Laverne Elixir Eau De Parfum 100ml for Men | Spicy Leather Woody Perfume
Laverne
Blue Laverne Elixir Eau De Parfum 100ml for Men | Spicy Leather Woody Perfume
100ML · Men
250.00 AED
Sauvage Elixir Eau de Parfum 60ML Intense Aromatic Perfume For Men By Dior | Spicy Woody Amber Perfume
Dior
Sauvage Elixir Eau de Parfum 60ML Intense Aromatic Perfume For Men By Dior | Spicy Woody Amber Perfume
60ML · Men
720.00 AED
Tanuf EDP 50ML Long Lasting Unisex Perfume | Ahmed Al Maghribi
Sale
Ahmed Al Maghribi
Tanuf EDP 50ML Long Lasting Unisex Perfume | Ahmed Al Maghribi
50ML · Unisex
79.00 AED100.00 AED Save 21%
Wild Colt Eau De Parfum 200ml | Unisex Perfume | Assaf
Sale
Assaf
Wild Colt Eau De Parfum 200ml | Unisex Perfume | Assaf
200ML · Unisex
229.00 AED300.00 AED Save 24%
CR7 Play It Cool Eau de Toilette 100ml | Cristiano Ronaldo
Cristiano Ronaldo
CR7 Play It Cool Eau de Toilette 100ml | Cristiano Ronaldo
100ML · Men
109.00 AED
Black Diamond Incense Eau De Parfum 150ml Unisex | Ibrahim Alqurashi
Sale
Ibrahim Alqurashi
Black Diamond Incense Eau De Parfum 150ml Unisex | Ibrahim Alqurashi
150ML · Unisex
199.00 AED320.00 AED Save 38%
Grey Pearl Diamond Eau De Parfum 150ml Unisex Ibrahim Alqurashi | Fresh Woody Oud Perfume
Sale
Ibrahim Alqurashi
Grey Pearl Diamond Eau De Parfum 150ml Unisex Ibrahim Alqurashi | Fresh Woody Oud Perfume
150ML · Unisex
199.00 AED300.00 AED Save 34%
Lazham Extrait De Parfum 100ml | Fruity, Leathery & Oud Long-Lasting Perfume by Parisbelle Perfume
Sale
Parisbelle
Lazham Extrait De Parfum 100ml | Fruity, Leathery & Oud Long-Lasting Perfume by Parisbelle Perfume
100ML · Unisex
99.00 AED140.00 AED Save 29%
Ahmed Al Maghribi Matcha Extrait De Parfum 100ML Unisex | Green Gourmand Floral Perfume
Sale
Ahmed Al Maghribi
Ahmed Al Maghribi Matcha Extrait De Parfum 100ML Unisex | Green Gourmand Floral Perfume
100ML · Unisex
99.00 AED200.00 AED Save 51%
Orchid Glorious Eau De Parfum 100ml | Unisex Luxury Perfume
Sale
Orchid
Orchid Glorious Eau De Parfum 100ml | Unisex Luxury Perfume
100ML · Unisex
89.00 AED150.00 AED Save 41%
Orchid Victorious Pour Femme Eau De Parfum 100ml | Luxury Perfume for Women
Orchid
Orchid Victorious Pour Femme Eau De Parfum 100ml | Luxury Perfume for Women
100ML · Women
150.00 AED
Orchid Signature Charonne Eau De Parfum 100ml | Luxury Unisex Perfume
Sale
Orchid
Orchid Signature Charonne Eau De Parfum 100ml | Luxury Unisex Perfume
100ML · Unisex
89.00 AED150.00 AED Save 41%
Imperium Eau De Parfum 100ml | Perfume for Men
Sale
The Fragrance Secrets
Imperium Eau De Parfum 100ml | Perfume for Men
100ML · Men
39.00 AED60.00 AED Save 35%
RAYA GOLD EDP 100ML | Floral Oud Sweet Perfume
Farzana's Collection
RAYA GOLD EDP 100ML | Floral Oud Sweet Perfume
100ML · Women
28.00 AED
BB006 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
BB006 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
50ML · Unisex
28.00 AED50.00 AED Save 44%
BB001 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
BB001 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
50ML · Unisex
28.00 AED50.00 AED Save 44%
Kawkab Eau de Parfum 75ml by Ahmed Al Maghribi | Unisex Long-Lasting Perfume
Sale
Ahmed Al Maghribi
Kawkab Eau de Parfum 75ml by Ahmed Al Maghribi | Unisex Long-Lasting Perfume
75ML · Unisex
210.00 AED250.00 AED Save 16%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
Keep Looking

Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
See All Categories
What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.