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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Avento Uomo EDP 100ml | Fruity Woody Aromatic Perfume
Sale
Marxzelle
Avento Uomo EDP 100ml | Fruity Woody Aromatic Perfume
100ML · Men
29.00 AED50.00 AED Save 42%
Raya Sweet EDP 100ml | Sweet Floral Fruity Perfume
Sale
Farzana's Collection
Raya Sweet EDP 100ml | Sweet Floral Fruity Perfume
100ML · Women
29.00 AED50.00 AED Save 42%
Prime Execs Eau De Parfum 100ml | Fresh Woody Aromatic Perfume
Al Gazal
Prime Execs Eau De Parfum 100ml | Fresh Woody Aromatic Perfume
100ML · Men
49.00 AED
Winners Pour Homme EDP 100ml | Woody Aromatic Fresh Perfume
Sale
Marxzelle
Winners Pour Homme EDP 100ml | Woody Aromatic Fresh Perfume
100ML · Men
25.00 AED50.00 AED Save 50%
Surrender Night Pour Homme EDP 100ml | Woody Earthy Aromatic Perfume
Sale
House of Morais
Surrender Night Pour Homme EDP 100ml | Woody Earthy Aromatic Perfume
100ML · Men
49.00 AED75.00 AED Save 35%
Urban Attire Hot EDP 100ml | Spicy Aquatic Leather Perfume
Al Gazal
Urban Attire Hot EDP 100ml | Spicy Aquatic Leather Perfume
100ML · Unisex
49.00 AED
Trend Force Wood Legacy Eau De Parfum 100ml | Woody Aromatic Perfume
Al Gazal
Trend Force Wood Legacy Eau De Parfum 100ml | Woody Aromatic Perfume
100ML · Men
49.00 AED
Retro Gold Eau De Parfum 100ml | Fresh Woody Citrus Perfume
Al Gazal
Retro Gold Eau De Parfum 100ml | Fresh Woody Citrus Perfume
100ML · Men
49.00 AED
Mouser Black Eau De Parfum 100ml | Fruity Woody Aromatic Perfume
Al Gazal
Mouser Black Eau De Parfum 100ml | Fruity Woody Aromatic Perfume
100ML · Men
49.00 AED
Life is Bliss Eau De Parfum 100ml | Fruity Floral Sweet Perfume
Al Gazal
Life is Bliss Eau De Parfum 100ml | Fruity Floral Sweet Perfume
100ML · Women
49.00 AED
Kushad Eau De Parfum 100ml | Spicy Tobacco Woody Perfume
Al Gazal
Kushad Eau De Parfum 100ml | Spicy Tobacco Woody Perfume
100ML · Men
49.00 AED
Al Farah Eau De Parfum 100ml | Floral Gourmand Sweet Perfume
Al Gazal
Al Farah Eau De Parfum 100ml | Floral Gourmand Sweet Perfume
100ML · Women
49.00 AED
Si Intense EDP For Women 100ml | Floral Fruity Amber Perfume
Giorgio Armani
Si Intense EDP For Women 100ml | Floral Fruity Amber Perfume
100ML · Women
735.00 AED
Acqua Di Gio EDT For Women 100ml | Fresh Aquatic Floral Perfume
Sale
Giorgio Armani
Acqua Di Gio EDT For Women 100ml | Fresh Aquatic Floral Perfume
100ML · Women
269.00 AED350.00 AED Save 23%
CK Beauty EDP 100ml | Floral Musky Woody Perfume
Calvin Klein
CK Beauty EDP 100ml | Floral Musky Woody Perfume
100ML · Women
110.00 AED
Raya EDP 100ml | Rose Powdery Oriental Perfume
Farzana's Collection
Raya EDP 100ml | Rose Powdery Oriental Perfume
100ML · Women
28.00 AED
Dirham Gold EDP 100ml | Oud Amber Woody Perfume
Farzana's Collection
Dirham Gold EDP 100ml | Oud Amber Woody Perfume
100ML · Unisex
28.00 AED
Dirham Noir EDP 100ml | Woody Fresh Aromatic Perfume
Farzana's Collection
Dirham Noir EDP 100ml | Woody Fresh Aromatic Perfume
100ML · Unisex
28.00 AED
CR7 Game On Eau de Toilette 100ml for Men | Aromatic Fresh Woody Perfume
Cristiano Ronaldo
CR7 Game On Eau de Toilette 100ml for Men | Aromatic Fresh Woody Perfume
100ML · Men
95.00 AED
Arenas Dream EDP 100ml | Sweet Citrus Floral Perfume
The Fragrance Secrets
Arenas Dream EDP 100ml | Sweet Citrus Floral Perfume
100ML · Unisex
28.00 AED
Miss Melodies EDP 100ml | Floral Rose Perfume
The Fragrance Secrets
Miss Melodies EDP 100ml | Floral Rose Perfume
100ML · Women
28.00 AED
Savage Noir EDP 100ml | Fresh Woody Aromatic Perfume
The Fragrance Secrets
Savage Noir EDP 100ml | Fresh Woody Aromatic Perfume
100ML · Unisex
28.00 AED
Azizi Black EDP 100ml | Woody Fresh Citrus Perfume
The Fragrance Secrets
Azizi Black EDP 100ml | Woody Fresh Citrus Perfume
100ML · Unisex
28.00 AED
Angel Scent EDP 100ml | Sweet Gourmand Perfume
The Fragrance Secrets
Angel Scent EDP 100ml | Sweet Gourmand Perfume
100ML · Unisex
28.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.