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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Boss Bottled Elixir Parfum 100ml | Woody Spicy Incense Perfume
Hugo Boss
Boss Bottled Elixir Parfum 100ml | Woody Spicy Incense Perfume
100ML · Men
549.00 AED
Boss Bottled EDT 100ml | Spicy Woody Fruity Perfume
Hugo Boss
Boss Bottled EDT 100ml | Spicy Woody Fruity Perfume
100ML · Men
150.00 AED
Odyssey Dubai Chocolat EDP 100ml | Sweet Gourmand Coffee Perfume
Armaf
Odyssey Dubai Chocolat EDP 100ml | Sweet Gourmand Coffee Perfume
100ML · Unisex
115.00 AED
Le Beau Paradise Garden EDP For Men 75ml | Fresh Coconut Woody Perfume
Sale
Jean Paul Gaultier
Le Beau Paradise Garden EDP For Men 75ml | Fresh Coconut Woody Perfume
75ML · Men
395.00 AED500.00 AED Save 21%
Le Beau Paradise Garden EDP 125ml | Fresh Coconut Woody Perfume
Sale
Jean Paul Gaultier
Le Beau Paradise Garden EDP 125ml | Fresh Coconut Woody Perfume
125ML · Men
499.00 AED590.00 AED Save 15%
Hawas for Him Tropical 100 ml Eau de Parfum | Fresh Coconut Woody Perfume
Sale
Rasasi
Hawas for Him Tropical 100 ml Eau de Parfum | Fresh Coconut Woody Perfume
100ML · Men
161.00 AED295.00 AED Save 45%
Perfect Intense 100 ml Eau de Parfum for Women | Floral Almond Woody Perfume
Sale
Marc Jacobs
Perfect Intense 100 ml Eau de Parfum for Women | Floral Almond Woody Perfume
100ML · Women
345.00 AED400.00 AED Save 14%
Perfect 100 ml Eau de Parfum for Women | Floral Fruity Woody Perfume
Sale
Marc Jacobs
Perfect 100 ml Eau de Parfum for Women | Floral Fruity Woody Perfume
100ML · Women
265.00 AED350.00 AED Save 24%
Chrome Legend 100 ml Eau de Toilette for Men | Fresh Fruity Woody Perfume
Sale
Azzaro
Chrome Legend 100 ml Eau de Toilette for Men | Fresh Fruity Woody Perfume
100ML · Men
120.00 AED195.00 AED Save 38%
Club De Nuit Lionheart 100 ml | Aromatic Sweet Tobacco Perfume
Sale
Armaf
Club De Nuit Lionheart 100 ml | Aromatic Sweet Tobacco Perfume
100ML · Men
160.00 AED200.00 AED Save 20%
Aura Extrait De Parfum 90ml | Fresh Aquatic Perfume
AR Rahmani
Aura Extrait De Parfum 90ml | Fresh Aquatic Perfume
90ML · Unisex
180.00 AED
Mi Amor Extrait De Parfum 90ml | Sweet Floral Perfume
AR Rahmani
Mi Amor Extrait De Parfum 90ml | Sweet Floral Perfume
90ML · Women
180.00 AED
Ramadan Extrait De Parfum 50ml | Spicy Leather Woody Perfume
Sale
AR Rahmani
Ramadan Extrait De Parfum 50ml | Spicy Leather Woody Perfume
50ML · Unisex
140.00 AED200.00 AED Save 30%
Oud 400 Extrait De Parfum 50ml | Oud Amber Woody Perfume
AR Rahmani
Oud 400 Extrait De Parfum 50ml | Oud Amber Woody Perfume
50ML · Unisex
200.00 AED
Paradise Fusion Extrait De Parfum 50ml | Fruity Leather Oud Perfume
AR Rahmani
Paradise Fusion Extrait De Parfum 50ml | Fruity Leather Oud Perfume
50ML · Unisex
200.00 AED
Bin Rahman Extrait De Parfum 50ml | Fruity Rose Leather Perfume
AR Rahmani
Bin Rahman Extrait De Parfum 50ml | Fruity Rose Leather Perfume
50ML · Unisex
200.00 AED
Club de Nuit Maleka EDP 100ml | Floral Fruity Sweet Perfume
Armaf
Club de Nuit Maleka EDP 100ml | Floral Fruity Sweet Perfume
100ML · Women
205.00 AED
Ambareen Roll-On 20ml Attar | Amber Floral Oud Perfume
Raees
Ambareen Roll-On 20ml Attar | Amber Floral Oud Perfume
20ML · Unisex
18.00 AED
Oudh Afghano Roll-On Perfume Oil 20ml Attar | Oud Tobacco Leather Perfume
Raees
Oudh Afghano Roll-On Perfume Oil 20ml Attar | Oud Tobacco Leather Perfume
20ML · Unisex
18.00 AED
Bakhoor Roll-On Perfume Oil 20ml Attar | Smoky Oud Woody Perfume
Raees
Bakhoor Roll-On Perfume Oil 20ml Attar | Smoky Oud Woody Perfume
20ML · Unisex
18.00 AED
Tuscan Leather Roll On Perfume Oil 20ml attar | Leather Spicy Woody Perfume
Raees
Tuscan Leather Roll On Perfume Oil 20ml attar | Leather Spicy Woody Perfume
20ML · Unisex
18.00 AED
Oudh Al Shums Roll-On Perfume Oil 20ml Attar | Rose Oud Smoky Perfume
Raees
Oudh Al Shums Roll-On Perfume Oil 20ml Attar | Rose Oud Smoky Perfume
20ML · Unisex
18.00 AED
Zahra - EDP 100ml + Body Spray Perfume Gift Set
Ramsons
Zahra - EDP 100ml + Body Spray Perfume Gift Set
Unisex
65.00 AED
Layali Eau De Parfum 100ml + Body Spray Perfume Gift Set
Ramsons
Layali Eau De Parfum 100ml + Body Spray Perfume Gift Set
Unisex
65.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.