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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Ahlam EDP 100ml + Body Spray Perfume Gift Set
Purple Oud Eau De Parfum 100ml | Sweet Gourmand Vanilla Perfume
Peaceful Life Eau De Parfum 100ml | Oud Woody Amber Perfume
Rouaá Eau De Parfum 100ml | Floral Sweet Amber Perfume
Khaleej Pride
100ML · Women
69.00 AED
Forever Eau De Parfum 100ml | Floral Sweet Perfume
Khaleej Pride
100ML · Women
69.00 AED
Lovebound Dreams Eau De Parfum 100ml | Floral Sweet Gourmand Perfume
Velvet Rose Eau De Parfum 100ml | Rose Oud Spicy Perfume
Retro Gold Pour Femme EDP 100ml | Floral Sweet Perfume
Armontage Ornaments Eau De Parfum 100ml | Oud Sweet Woody Perfume
Together For Ever Eau De Parfum 100ml | Aromatic Fresh Sweet Perfume
Yara Candy Eau De Parfum 100ml | Fruity Sweet Gourmand Perfume
Sale
Lattafa
100ML · Women
80.00 AED120.00 AED Save 33%
Lattafa Velvet Rose Eau De Parfum 100ml | Rose Musky Amber Perfume
Lattafa
100ML · Unisex
75.00 AED
The Kingdom Eau De Parfum 100ml | Aromatic Sweet Tobacco Perfume
Al Qiam Gold Eau De Parfum 100ml | Leather Oud Fruity Perfume
Lattafa
100ML · Unisex
199.00 AED
Musk Mood Eau De Parfum 100ml | Musky Fresh Floral Perfume
Lattafa
100ML · Unisex
99.00 AED
Ma'ani Eau De Parfum 100ml | Gourmand Woody Nutty Perfume
Lattafa
100ML · Unisex
119.00 AED
Emaan Eau De Parfum 100ml | Floral Fruity Musk Perfume
Lattafa
100ML · Women
120.00 AED
Ejaazi Intensive Silver Eau De Parfum 100ml | Fresh Aquatic Woody Perfume
Bade'e Al Oud Honor & Glory Eau De Parfum 100ml | Sweet Spicy Gourmand Perfume
Sale
Lattafa
100ML · Unisex
99.00 AED150.00 AED Save 34%
The Victorious Ardent Eau De Parfum 100ml | Rose Oud Amber Perfume
Sale
Boadicea the Victorious
100ML · Unisex
725.00 AED1,089.00 AED Save 33%
The Victorious Complex Eau de Parfum 100ml | Leather Aromatic Woody Perfume
Sale
Boadicea the Victorious
100ML · Unisex
740.00 AED900.00 AED Save 18%
FS Dark Brown EDP 100ml | Woody Warm Spicy Perfume
Sale
The Fragrance Secrets
100ML · Men
29.00 AED50.00 AED Save 42%
Farah Delicious Eau De Parfum 100ml | Fruity Sweet Gourmand Perfume
Enclose EDP 100ml | Fresh Woody Aromatic Perfume
Sale
The Fragrance Secrets
100ML · Unisex
29.00 AED50.00 AED Save 42%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.