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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Green Pearl EDP 80ml | Fruity Floral Sweet Perfume
Sale
Ahmed Al Maghribi
Green Pearl EDP 80ml | Fruity Floral Sweet Perfume
80ML · Unisex
65.00 AED80.00 AED Save 19%
Ahmed Al Maghribi Laathani EDP 80ml | Oud Leather Woody Perfume
Ahmed Al Maghribi
Ahmed Al Maghribi Laathani EDP 80ml | Oud Leather Woody Perfume
80ML · Unisex
175.00 AED
Oud Couture EDP 100ml | Fruity Floral Woody Perfume
Sale
Ahmed Al Maghribi
Oud Couture EDP 100ml | Fruity Floral Woody Perfume
100ML · Unisex
115.00 AED130.00 AED Save 12%
Lattafa Qaed Al Fursan Edp 100ml | Fruity Woody Oud Perfume
Sale
Lattafa
Lattafa Qaed Al Fursan Edp 100ml | Fruity Woody Oud Perfume
100ML · Unisex
55.00 AED100.00 AED Save 45%
Al Haramain Amber Oud Dubai Night 75ml | Amber Oud Woody Perfume
Sale
Al Haramain
Al Haramain Amber Oud Dubai Night 75ml | Amber Oud Woody Perfume
75ML · Unisex
220.00 AED350.00 AED Save 37%
Al Haramain Amber Oud Dubai Night 100ml | Amber Oud Woody Perfume
Sale
Al Haramain
Al Haramain Amber Oud Dubai Night 100ml | Amber Oud Woody Perfume
100ML · Unisex
250.00 AED400.00 AED Save 38%
Royal Wood Edp 100ml | Woody Spicy Perfume
Ahmed Al Maghribi
Royal Wood Edp 100ml | Woody Spicy Perfume
100ML · Unisex
125.00 AED
Musk and Leather Edp 100ml | Fruity Leather Sweet Perfume
Sale
Ahmed Al Maghribi
Musk and Leather Edp 100ml | Fruity Leather Sweet Perfume
100ML · Unisex
145.00 AED199.00 AED Save 27%
Le Gemme Falkar EDP For Men 100ML | Spicy Oud Incense Perfume
Sale
Bvlgari
Le Gemme Falkar EDP For Men 100ML | Spicy Oud Incense Perfume
100ML · Men
1,150.00 AED1,400.00 AED Save 18%
Opus VII Reckless Leather EDP 100ml | Leather Oud Spicy Perfume
Amouage
Opus VII Reckless Leather EDP 100ml | Leather Oud Spicy Perfume
100ML · Unisex
1,199.00 AED
Purpose Unisex Eau De Parfum 100ml | Woody Spicy Incense Perfume
Amouage
Purpose Unisex Eau De Parfum 100ml | Woody Spicy Incense Perfume
100ML · Unisex
1,110.00 AED
Le Gemme Kobraa For Men EDP 100ml | Oud Incense Woody Perfume
Sale
Bvlgari
Le Gemme Kobraa For Men EDP 100ml | Oud Incense Woody Perfume
100ML · Men
1,200.00 AED1,400.00 AED Save 14%
Le Gemme Onekh For Men Eau De Parfum 100ml | Oud Amber Smoky Perfume
Sale
Bvlgari
Le Gemme Onekh For Men Eau De Parfum 100ml | Oud Amber Smoky Perfume
100ML · Men
1,200.00 AED1,400.00 AED Save 14%
Honorable Man Eau de Parfum 100ml | Spicy Powdery Perfume
The Fragrance Secrets
Honorable Man Eau de Parfum 100ml | Spicy Powdery Perfume
100ML · Men
40.00 AED
Crystal Oud Parfum 100 ml | Rose Oud Sweet Perfume
AR Rahmani
Crystal Oud Parfum 100 ml | Rose Oud Sweet Perfume
100ML · Unisex
200.00 AED
Emblem Eau de Toilette 100 ml | Aromatic Spicy Woody Perfume
Montblanc
Emblem Eau de Toilette 100 ml | Aromatic Spicy Woody Perfume
100ML · Men
149.00 AED
Sweet Ferocious EDP 75ml | Sweet Oud Woody Perfume
Roberto Cavalli
Sweet Ferocious EDP 75ml | Sweet Oud Woody Perfume
75ML · Women
350.00 AED
Just Cavalli Wild Heart EDT 90ml | Spicy Woody Aromatic Perfume
Roberto Cavalli
Just Cavalli Wild Heart EDT 90ml | Spicy Woody Aromatic Perfume
90ML · Men
200.00 AED
Just Cavalli Wild Heart EDP 90ml | Fruity Floral Musky Perfume
Roberto Cavalli
Just Cavalli Wild Heart EDP 90ml | Fruity Floral Musky Perfume
90ML · Women
250.00 AED
Wanted EDT 100ml | Spicy Woody Aromatic Perfume
Azzaro
Wanted EDT 100ml | Spicy Woody Aromatic Perfume
100ML · Men
185.00 AED
Delights Yum Yum EDP 100ml | Fruity Sweet Floral Perfume
Armaf
Delights Yum Yum EDP 100ml | Fruity Sweet Floral Perfume
100ML · Women
195.00 AED
Musk & Roses EDP 50ml | Rose Floral Musky Perfume
Sale
Ahmed Al Maghribi
Musk & Roses EDP 50ml | Rose Floral Musky Perfume
50ML · Unisex
140.00 AED175.00 AED Save 20%
Royal Taboo Aromatix EDP 100ml | Spicy Tobacco Sweet Perfume
French Avenue
Royal Taboo Aromatix EDP 100ml | Spicy Tobacco Sweet Perfume
100ML · Unisex
215.00 AED
Boss Bottled Night EDT 100ml | Aromatic Woody Fresh Perfume
Hugo Boss
Boss Bottled Night EDT 100ml | Aromatic Woody Fresh Perfume
100ML · Men
145.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
Keep Looking

Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.