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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Billion Heir Platinum EDP 100ml | Woody Aromatic Fresh Perfume
Sale
Marxzelle
100ML · Men
25.00 AED50.00 AED Save 50%
Bold Man Tradition EDP 100ml | Woody Spicy Amber Perfume
Sale
Marxzelle
100ML · Men
25.00 AED50.00 AED Save 50%
Acqua Di Gio Profondo EDP For Men 100ml | Fresh Aquatic Woody Perfume
Sale
Giorgio Armani
100ML · Men
349.00 AED449.00 AED Save 22%
Bouquet of Oud and Bliss Rouge 100ml Eau de Parfum
Sale
Secret Scents
Unisex
99.00 AED150.00 AED Save 34%
CK Be EDP 100ml | Fresh Aromatic Woody Perfume
Calvin Klein
100ML · Unisex
84.00 AED
Spectre Wraith EDP 100ml | Sweet Coffee Woody Perfume
Sale
French Avenue
100ML · Unisex
139.00 AED193.00 AED Save 28%
Magical Moment Blush Intense EDP 100ml | Floral Sweet Jasmine Perfume
The Fragrance Secrets
100ML · Women
28.00 AED
Strong EDP 100ml | Fresh Aquatic Woody Perfume
The Fragrance Secrets
100ML · Men
28.00 AED
Secret Scents Ameera EDP 100ml | Floral Sweet Perfume
Sale
Secret Scents
100ML · Women
79.00 AED100.00 AED Save 21%
Bouquet of Vanilla Eau de Parfum 100ml | Floral Sweet Vanilla Perfume
Sale
Secret Scents
100ML · Unisex
59.00 AED100.00 AED Save 41%
Pearl Oud EDP 75ml | Fruity Oud Floral Perfume
Ahmed Al Maghribi
75ML · Unisex
145.00 AED
Turathi Blue EDP 90ml | Woody Amber Spicy Perfume
Afnan Perfumes
90ML · Men
119.00 AED
Supremacy Not Only Intense EDP 100ml | Fruity Chypre Woody Perfume
Afnan Perfumes
100ML · Unisex
150.00 AED
Bin Shaikh EDP 90ml | Oud Floral Amber Perfume
Ahmed Al Maghribi
90ML · Unisex
230.00 AED
Interlude Man EDP 100ml | Amber Spicy Smoky Perfume
Amouage
100ML · Men
1,099.00 AED
Overture M EDP 100ml | Woody Spicy Smoky Perfume
Amouage
100ML · Men
789.00 AED
Club De Nuit Milestone EDP 105ml | Fresh Woody Green Perfume
Armaf
105ML · Unisex
110.00 AED
Club De Nuit Sillage EDP 105ml | Fresh Floral Woody Perfume
Bestseller
Armaf
105ML · Unisex
125.00 AED
Afshan EDP 100ml | Floral Spicy Woody Perfume
Rasasi
100ML · Unisex
55.00 AED
Ibreez Pour Femme EDP 100ml | Fruity Floral Woody Perfume
Rasasi
100ML · Women
69.00 AED
Shaghaf Man EDP 75ml | Aromatic Aquatic Woody Perfume
Swiss Arabian
75ML · Men
58.00 AED
Fabulous Yuzu EDP 120ml | Citrus Floral Woody Perfume
Sale
Mancera
120ML · Unisex
299.00 AED350.00 AED Save 15%
Roses Vanille EDP 120ml | Rose Vanilla Sweet Perfume
Mancera
120ML · Women
299.00 AED
Sospiro Vibrato Eau De Parfum 100ML Unisex | Citrus Woody Musk Perfume
Sale
Sospiro Perfumes
100ML · Unisex
889.00 AED1,137.00 AED Save 22%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.