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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
BB009 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
BB009 Eau De Parfum 50ml by Baboon Collection | Kids Perfume
50ML · Unisex
28.00 AED50.00 AED Save 44%
Stephane Humbert Lucas God Of Fire Eau De Parfum 50ML Unisex | Fruity Woody Oud Perfume
Sale
Stephane Humbert Lucas
Stephane Humbert Lucas God Of Fire Eau De Parfum 50ML Unisex | Fruity Woody Oud Perfume
50ML · Unisex
799.00 AED999.00 AED Save 20%
Dreaming Eau De Parfum 100ml | Kids Perfume by Baboon Collection
Sale
Baboon Collection
Dreaming Eau De Parfum 100ml | Kids Perfume by Baboon Collection
100ML · Unisex
28.00 AED50.00 AED Save 44%
Obaiah Arabs Eau De Parfum 100ml | Unisex Fragrance
Reef
Obaiah Arabs Eau De Parfum 100ml | Unisex Fragrance
100ML · Unisex
199.00 AED
The Only One W Edp Intense 100ml | Floral Sweet Woody Perfume
Dolce & Gabbana
The Only One W Edp Intense 100ml | Floral Sweet Woody Perfume
100ML · Women
299.00 AED
L'imperatrice Edt 100ml | Fruity Fresh Floral Perfume
Dolce & Gabbana
L'imperatrice Edt 100ml | Fruity Fresh Floral Perfume
100ML · Women
159.00 AED
Dolce W Edp 75ml | Floral Fresh Musk Perfume
Dolce & Gabbana
Dolce W Edp 75ml | Floral Fresh Musk Perfume
75ML · Women
249.00 AED
Cool Water M Edt 200ml | Fresh Aquatic Aromatic Perfume
Davidoff
Cool Water M Edt 200ml | Fresh Aquatic Aromatic Perfume
200ML · Men
129.00 AED
Al Haramain Amber Oud Aqua Dubai 100ml Extrait de Parfum | Fresh Aquatic Amber Perfume
Sale
Al Haramain
Al Haramain Amber Oud Aqua Dubai 100ml Extrait de Parfum | Fresh Aquatic Amber Perfume
100ML · Unisex
250.00 AED400.00 AED Save 38%
Le Gemme Tygar Eau De Parfum 100 ml | Citrus Woody Musky Perfume
Sale
Bvlgari
Le Gemme Tygar Eau De Parfum 100 ml | Citrus Woody Musky Perfume
100ML · Men
1,499.00 AED1,600.00 AED Save 6%
The One Eau de Toilette 3-Piece Gift Set
Dolce & Gabbana
The One Eau de Toilette 3-Piece Gift Set
Unisex
299.00 AED
Afnan 9 PM Rebel Eau De Parfum 100ml | Unisex Perfume
Afnan
Afnan 9 PM Rebel Eau De Parfum 100ml | Unisex Perfume
100ML · Unisex
150.00 AED
Bombay Oud EDP 80ml | Oud Woody Amber Perfume
Ahmed Al Maghribi
Bombay Oud EDP 80ml | Oud Woody Amber Perfume
80ML · Unisex
175.00 AED
Polo Red EDT 125ml | Spicy Woody Fresh Perfume
Sale
Ralph Lauren
Polo Red EDT 125ml | Spicy Woody Fresh Perfume
125ML · Men
150.00 AED190.00 AED Save 21%
Aseel 6pcs Roll On 6ml x 6 Attar | Rose Sweet Oud Perfume
Shazine
Aseel 6pcs Roll On 6ml x 6 Attar | Rose Sweet Oud Perfume
6ML · Unisex
28.00 AED
Ameera Al Arab 6pcs Roll On 6ml x 6 Attar | Floral Spicy Oriental Perfume
Shazine
Ameera Al Arab 6pcs Roll On 6ml x 6 Attar | Floral Spicy Oriental Perfume
6ML · Unisex
28.00 AED
Hajre Al Aswad Roll-On 20ml Attar | Woody Spicy Oud Perfume
Raees
Hajre Al Aswad Roll-On 20ml Attar | Woody Spicy Oud Perfume
20ML · Unisex
18.00 AED
Al Shifa Roll-On 20ml Attar | Fresh Floral Woody Perfume
Raees
Al Shifa Roll-On 20ml Attar | Fresh Floral Woody Perfume
20ML · Unisex
18.00 AED
Virtuse Homme Eau De Parfum 100ml | Fresh Aromatic Sweet Perfume
House of Morais
Virtuse Homme Eau De Parfum 100ml | Fresh Aromatic Sweet Perfume
100ML · Men
49.00 AED
Score Intense Eau De Parfum 100ml | Fresh Woody Spicy Perfume
Al Gazal
Score Intense Eau De Parfum 100ml | Fresh Woody Spicy Perfume
100ML · Men
49.00 AED
Musamam White Intense Eau De Parfum 100ml | Woody Creamy Spicy Perfume
Sale
Lattafa
Musamam White Intense Eau De Parfum 100ml | Woody Creamy Spicy Perfume
100ML · Unisex
130.00 AED170.00 AED Save 24%
Sauvage EDP 100ml | Fresh Spicy Amber Perfume
Dior
Sauvage EDP 100ml | Fresh Spicy Amber Perfume
100ML · Men
469.00 AED
Billie Eilish No.2 EDP 100ml | Woody Incense Spicy Perfume
Billie Eilish
Billie Eilish No.2 EDP 100ml | Woody Incense Spicy Perfume
100ML · Women
155.00 AED
Billie Eilish No.1 EDP 100ml | Sweet Amber Gourmand Perfume
Sale
Billie Eilish
Billie Eilish No.1 EDP 100ml | Sweet Amber Gourmand Perfume
100ML · Women
199.00 AED210.00 AED Save 5%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.