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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Jubilation 25 For Women Eau De Parfum 100Ml | Floral Incense Woody Perfume
Sale
Amouage
Jubilation 25 For Women Eau De Parfum 100Ml | Floral Incense Woody Perfume
100ML · Women
865.00 AED1,000.00 AED Save 14%
Hawas Fire EDP 100ml | Fresh Aquatic Amber Perfume
Sale
Rasasi
Hawas Fire EDP 100ml | Fresh Aquatic Amber Perfume
100ML · Men
125.00 AED175.00 AED Save 29%
Prada L'Homme Intense Edp 100ml | Powdery Woody Amber Perfume
Prada
Prada L'Homme Intense Edp 100ml | Powdery Woody Amber Perfume
100ML · Men
320.00 AED
Paradoxe Intense EDP 90ml | Floral Amber Sweet Perfume
Prada
Paradoxe Intense EDP 90ml | Floral Amber Sweet Perfume
90ML · Women
469.00 AED
Sabaya Roll-On 6pcs 6ml x 6 Attar | Floral Fresh Citrus Perfume
Shazine
Sabaya Roll-On 6pcs 6ml x 6 Attar | Floral Fresh Citrus Perfume
6ML · Unisex
28.00 AED
Oudh Badar Roll On 20ml Attar | Oud Woody Amber Perfume
Raees
Oudh Badar Roll On 20ml Attar | Oud Woody Amber Perfume
20ML · Unisex
18.00 AED
Golden Dust Roll On 20ml Attar | Floral Spicy Sweet Perfume
Raees
Golden Dust Roll On 20ml Attar | Floral Spicy Sweet Perfume
20ML · Unisex
18.00 AED
Musk Al Ghazal Roll-On 20ml Attar | Musky Powdery Perfume
Raees
Musk Al Ghazal Roll-On 20ml Attar | Musky Powdery Perfume
20ML · Unisex
18.00 AED
Black Musk Eau De Parfum 100ml | Musky Oud Woody Perfume
Khaleej Pride
Black Musk Eau De Parfum 100ml | Musky Oud Woody Perfume
100ML · Unisex
69.00 AED
Oud Sharqi Eau De Parfum 100ml | Spicy Woody Amber Perfume
Al Gazal
Oud Sharqi Eau De Parfum 100ml | Spicy Woody Amber Perfume
100ML · Unisex
49.00 AED
Asdaaf Ameerat Al Arab Eau De Parfum 100ml | Floral Musky Oud Perfume
Sale
Lattafa
Asdaaf Ameerat Al Arab Eau De Parfum 100ml | Floral Musky Oud Perfume
100ML · Women
75.00 AED99.00 AED Save 24%
Caramel Dream Eau De Parfum 75ml | Sweet Gourmand Caramel Perfume
Sabrina Carpenter
Caramel Dream Eau De Parfum 75ml | Sweet Gourmand Caramel Perfume
75ML · Women
182.00 AED
Paris Dream Pour Femme EDP 100ml | Floral Sweet Powdery Perfume
Sale
Marxzelle
Paris Dream Pour Femme EDP 100ml | Floral Sweet Powdery Perfume
100ML · Women
25.00 AED50.00 AED Save 50%
Acqua di Gio Pour Homme EDT 100ml | Fresh Aquatic Woody Perfume
Sale
Giorgio Armani
Acqua di Gio Pour Homme EDT 100ml | Fresh Aquatic Woody Perfume
100ML · Men
220.00 AED299.00 AED Save 26%
Azeezi Sheikh Zayed Al Emarat White EDP 100ml | Musky Woody Amber Perfume
Farzana's Collection
Azeezi Sheikh Zayed Al Emarat White EDP 100ml | Musky Woody Amber Perfume
100ML · Unisex
28.00 AED
Dirham White EDP 100ml | Musky Fresh Woody Perfume
Farzana's Collection
Dirham White EDP 100ml | Musky Fresh Woody Perfume
100ML · Unisex
28.00 AED
Dirham Silver EDP 100ml | Citrus Spicy Woody Perfume
Farzana's Collection
Dirham Silver EDP 100ml | Citrus Spicy Woody Perfume
100ML · Unisex
28.00 AED
Love Is Blissful EDP 100ml | Floral Sweet Powdery Perfume
The Fragrance Secrets
Love Is Blissful EDP 100ml | Floral Sweet Powdery Perfume
100ML · Women
28.00 AED
Royal Scents EDP 100ml | Fresh Floral Citrus Perfume
The Fragrance Secrets
Royal Scents EDP 100ml | Fresh Floral Citrus Perfume
100ML · Men
28.00 AED
Dark De Sport EDP 100ml | Fresh Aromatic Woody Perfume
The Fragrance Secrets
Dark De Sport EDP 100ml | Fresh Aromatic Woody Perfume
100ML · Unisex
28.00 AED
Oud Lavender EDP 75ml | Lavender Oud Floral Perfume
Bestseller
Ahmed Al Maghribi
Oud Lavender EDP 75ml | Lavender Oud Floral Perfume
75ML · Unisex
145.00 AED
Endless EDP 100ml | Fruity Floral Woody Perfume
Ahmed Al Maghribi
Endless EDP 100ml | Fruity Floral Woody Perfume
100ML · Unisex
65.00 AED
Interlude 53 Man EDP 100ml | Amber Spicy Leather Perfume
Amouage
Interlude 53 Man EDP 100ml | Amber Spicy Leather Perfume
100ML · Men
1,499.00 AED
Opus XIV Royal Tobacco (2023) EDP 100ml | Tobacco Spicy Woody Perfume
Amouage
Opus XIV Royal Tobacco (2023) EDP 100ml | Tobacco Spicy Woody Perfume
100ML · Unisex
1,249.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.