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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Sultana The Joyful Eau De Parfum 80ML Perfume for Women | French Avenue
French Avenue
80ML · Women
169.00 AED
Vulcan Baie Eau De Parfum 100ML Perfume for Women By French Avenue | Fruity Aromatic Woody Perfume
Le Beau Flower Edition Perfume for Men | Jean Paul Gaultier
Jean Paul Gaultier
Men
449.00 AED
La Belle Flower Edition EDP 100ml | Perfume for Women | Jean Paul Gaultier
Jean Paul Gaultier
100ML · Women
449.00 AED
Nova Eclor Eau De Parfum 80ml | Unisex Perfume | Hevora
Hevora
80ML · Unisex
119.00 AED
Nomade Eau De Parfum 200ml | Unisex Perfume | Assaf
Sale
Assaf
200ML · Unisex
229.00 AED300.00 AED Save 24%
Pink Lady Eau De Parfum 200ml | Perfume for Women | Assaf
Sale
Assaf
200ML · Women
229.00 AED300.00 AED Save 24%
Frankel Imagination Elixir 200ml Eau De Parfum | Men Perfume
Sale
Assaf
200ML · Men
299.00 AED400.00 AED Save 25%
Frankel Aventus Elixir 200ml Eau De Parfum | Men Perfume
Sale
Assaf
200ML · Men
299.00 AED400.00 AED Save 25%
Oud Royal Eau De Parfum 200ml Unisex Perfume | Assaf
Sale
Assaf
200ML · Unisex
249.00 AED299.00 AED Save 17%
Miss Arrogate Eau De Parfum 200ml Perfume for Women | Assaf
Sale
Assaf
200ML · Women
249.00 AED400.00 AED Save 38%
Pink Queen Eau De Parfum 200ml Perfume for Women | Assaf
Sale
Assaf
200ML · Women
249.00 AED400.00 AED Save 38%
Private Purple Eau De Parfum 200ml Unisex | Assaf
Sale
Assaf
200ML · Unisex
199.00 AED250.00 AED Save 20%
Miracle Plant
30ML · Women
60.00 AED
Blue Diamond Aqua Eau De Parfum 150ml Unisex | Ibrahim Al Qurashi
Sale
Ibrahim Alqurashi
150ML · Unisex
199.00 AED320.00 AED Save 38%
Greek Tobacco EDP 100ml Unisex | Ibrahim Al Qurashi
Sale
Ibrahim Alqurashi
100ML · Unisex
199.00 AED350.00 AED Save 43%
Obsedian Extrait De Parfum 100ml | Spicy Woody by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Najrah Extrait De Parfum 100ml | Floral Spicy Woody by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Mahraa Extrait De Parfum 100ml | Fruity Spicy Oud by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Ombrelle Extrait De Parfum 100ml | Elegant Floral Oud Perfume by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Vanille Absolue Extrait De Parfum 100ml | Spiced Vanilla Gourmand Luxury Perfume by Parisbelle Perfumes
Sale
Zermatt Extrait De Parfum 100ml | Fresh Citrus Woody Luxury Perfume by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Zimara Extrait De Parfum 100ml | Rose Leather Spicy Long-Lasting Perfume by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Zaar Extrait de Parfum 100ml | Fruity & Spicy Long-Lasting Perfume by Parisbelle
Sale
Parisbelle
100ML · Unisex
99.00 AED140.00 AED Save 29%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.