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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Ahmed Al Maghribi Moonlit EDP 100ML | Floral Fruity Musky Perfume
Ahmed Al Maghribi
100ML · Unisex
100.00 AED
Ahmed Al Maghribi Little Hearts EDP 50ML | Sweet Fruity Citrus Perfume
Ahmed Al Maghribi
50ML · Unisex
75.00 AED
Ahmed Al Maghribi Joud EDP 100ML | Spicy Amber Musky Perfume
Ahmed Al Maghribi
100ML · Unisex
115.00 AED
Ahmed Al Maghribi Rawdha EDP 50ML | Floral Woody Musk Perfume
Sale
Ahmed Al Maghribi
50ML · Unisex
225.00 AED250.00 AED Save 10%
Ahmed Al Maghribi Oud AMG EDP 50ML | Oud Amber Woody Perfume
Sale
Ahmed Al Maghribi
50ML · Unisex
75.00 AED100.00 AED Save 25%
Ahmed Al Maghribi Bidun Esam Parfum Oil 12ML | Alcohol Free Concentrated Perfume Oil
Ahmed Al Maghribi Peachy Peach EDP 100ML | Sweet Fruity Gourmand Perfume
Sale
Ahmed Al Maghribi
100ML · Unisex
73.50 AED105.00 AED Save 30%
Fragrance Secrets Savage Noir EDP 100ML Unisex | Bold Fresh Woody Perfume
The Fragrance Secrets
100ML · Unisex
35.00 AED
Ahmed Al Maghribi Lush Noir EDP 75ML | Floral Sweet Musk Perfume
Sale
Ahmed Al Maghribi
75ML · Unisex
89.00 AED100.00 AED Save 11%
French Avenue French Avenue Naughty Dates Aromatix X Extrait De Parfum 100ML Unisex | Floral Fruity Gourmand Perfume
Bond No 9 Greenwich Village EDP 100ML Unisex | Oriental Floral Fruity Perfume
Bond No 9 New Bond St EDP 100ML Unisex | Oriental Vanilla Coffee Perfume
Yves Saint Laurent Libre Berry Crush EDP 90ML for Women | Fruity Floral Perfume
Yves Saint Laurent
90ML · Women
499.00 AED
Giorgio Armani Stronger With You Powerfully EDP 100ML for Men | Smoky Gourmand Perfume
Sale
Giorgio Armani
100ML · Men
499.00 AED599.00 AED Save 17%
Al Nuaim Marj Attar Oil 9.9ML Roll On | Spicy Floral Woody Perfume Oil
Sale
Al Nuaim
9ML · Unisex
25.00 AED35.00 AED Save 29%
Khaleej Pride Absolute Black EDP 85ML for Men | Spicy Woody Amber Perfume
Sale
Khaleej Pride
85ML · Men
69.00 AED100.00 AED Save 31%
Khaleej Pride Red Rouge EDP 85ML for Women and Men | Spicy Woody Oud Leather Perfume
Sale
Khaleej Pride
85ML · Unisex
69.00 AED100.00 AED Save 31%
Khaleej Pride Amber King EDP 85ML for Men | Oud Amber Perfume
Sale
Khaleej Pride
85ML · Men
69.00 AED100.00 AED Save 31%
Khaleej Pride White Sapphire EDP 85ML for Women and Men | Oriental Woody Oud Perfume
Sale
Khaleej Pride
85ML · Unisex
69.00 AED100.00 AED Save 31%
Khaleej Pride Poetique Eau De Parfum 85ML for Women and Men | Floral Rose Musky Perfume
Sale
Khaleej Pride
85ML · Unisex
69.00 AED100.00 AED Save 31%
Marxzelle Solid Black EDP 100ML for Men | Citrus Woody Musky Perfume
Sale
Marxzelle
100ML · Men
28.00 AED60.00 AED Save 53%
Rayhaan Obsidian For Him EDP 100ML for Men | Woody Leather Floral Perfume
Rayhaan Tiger Eau De Parfum 100ML for Men | Spicy Woody Amber Perfume
Ahmed Al Maghribi Firdaus Concentrated Oil 15ML | Fresh Green Aromatic Attar
Sale
Ahmed Al Maghribi
15ML · Unisex
49.00 AED75.00 AED Save 35%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.