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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
French Avenue Royal Blend Bourbon Extrait De Parfum 100ML for Women and Men | Aromatic Woody Spicy Perfume
French Avenue Royal Blend Nero Extrait De Parfum 100ML for Women and Men | Warm Spicy Gourmand Perfume
French Avenue Royal Blend Extrait De Parfum 100ML for Women | Warm Spicy Gourmand Perfume
French Avenue Pinnace Oryn EDP 100ML for Men | Fresh Citrus Ambergris Perfume
French Avenue Pinnace Noir EDP 100ML for Men | Fresh Spicy Woody Perfume
French Avenue
100ML · Men
199.00 AED
French Avenue Grecia White EDP 100ML for Women | Floral Woody Musk Perfume
French Avenue
100ML · Women
199.00 AED
Ahmed Al Maghribi Rawdha Attar Oil 10ML | Concentrated Floral Woody Perfume Oil
Ahmed Al Maghribi
10ML · Unisex
215.00 AED
French Avenue Eclair Affair EDP 100ML for Women | Floral Fruity Gourmand Perfume
French Avenue El Dorado Extrait EDP 100ML | Woody Spicy Unisex Perfume
French Avenue
100ML · Unisex
249.00 AED
Maison Asrar Vision Eau De Parfum 100ML | Citrus Aromatic Unisex Perfume
Maison Asrar
100ML · Unisex
350.00 AED
Elan Dor Jardin Dámbre Extrait De Parfum 100ML for Men | Warm Spicy Vanilla Woody Fragrance
Coco Blend Eau de Parfum 90ml | Unisex Perfume by Ahmed Al Maghribi
Sale
Ahmed Al Maghribi
90ML · Unisex
89.00 AED125.00 AED Save 29%
Arwa Eau de Parfum 100ML Unisex Perfume by Ahmed Al Maghribi | Fresh Spicy Amber Perfume
Chanel Allure Homme Sport EDT 100ML Fresh Perfume for Men | Fresh Citrus Woody Perfume
Jadore Eau de Parfum 100ML Floral Fruity Perfume for Women | Dior
Overdose Eau De Parfum 100ML Fresh Citrus Unisex Perfume | Oman Luxury
Oman Luxury
100ML · Unisex
830.00 AED
Khanjar Eau De Parfum 100ML Luxury Unisex Oud Perfume | Oman Luxury
Oman Luxury
100ML · Unisex
1,200.00 AED
French Avenue Liquid Brun & Paris Corner Marshmallow Blush - Valentine's Day Perfume Gift Bundle (2 x 100ml EDP)
Rafaan Fursan Al Lail & French Avenue Sultana The Joyful - Valentine's Day Perfume Gift Bundle (EDP)
Velora Sugar Bliss & Rafaan Ejlal - Valentine's Day Perfume Gift Bundle for Her & Him (2 x 100ml EDP)
French Avenue Vulcan Baie & Vulcan Feu - Valentine's Day Perfume Gift Bundle (2 x 100ml EDP)
Sale
Valentine's Day Offer
Unisex
319.00 AED419.00 AED Save 24%
Rafaan Just Wardi & Oud Al Ameer - Valentine's Day Perfume Gift Bundle for Him & Her (2 x 100ml EDP)
Paris Collection Saffhire & Secret Scents Bouquet of Vanilla - Valentine's Day Perfume Gift Bundle (2 x 100ml EDP)
Sale
Paris Collection Imperial & Secret Scents Bouquet of Oud - Valentine's Day Perfume Gift Bundle (2 x 100ml EDP)
Sale
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.