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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

850 products
Rasasi Ambar Silk Eau De Parfum 200ml Unisex | Long-Lasting Luxury Perfume
Sale
Rasasi
Rasasi Ambar Silk Eau De Parfum 200ml Unisex | Long-Lasting Luxury Perfume
200ML · Unisex
250.00 AED300.00 AED Save 17%
Aneen EDP 100ml | Fruity Floral Musky Perfume
Rasasi
Aneen EDP 100ml | Fruity Floral Musky Perfume
100ML · Unisex
56.00 AED
Hawas Black for Him EDP 100ml | Fruity Woody Fresh Perfume
Rasasi
Hawas Black for Him EDP 100ml | Fruity Woody Fresh Perfume
100ML · Men
139.00 AED
Lattafa Eclaire Eau De Parfum 100ML for Women | Sweet Gourmand Vanilla Perfume
Sale
Lattafa
Lattafa Eclaire Eau De Parfum 100ML for Women | Sweet Gourmand Vanilla Perfume
100ML · Women
95.00 AED189.00 AED Save 50%
Noir Parfum 150ml | Fruity Leather Woody Perfume
Al Majed Oud
Noir Parfum 150ml | Fruity Leather Woody Perfume
150ML · Unisex
199.00 AED
DUBAI LIFE EDP 100ML | Woody Aromatic Perfume
The Fragrance Secrets
DUBAI LIFE EDP 100ML | Woody Aromatic Perfume
100ML · Unisex
28.00 AED
Ignite Oud EDP 60ml | Woody Leather Aromatic Perfume
Sale
Ahmed Al Maghribi
Ignite Oud EDP 60ml | Woody Leather Aromatic Perfume
60ML · Unisex
240.00 AED250.00 AED Save 4%
Alezz Oud Hersh Bukhori EDP 100ML Unisex | Incense Woody Perfume
Alezz Oud
Alezz Oud Hersh Bukhori EDP 100ML Unisex | Incense Woody Perfume
100ML · Unisex
195.00 AED
Vulcan Feu Eau De Parfum 100ml | For Men & Women | French Avenue
Sale
French Avenue
Vulcan Feu Eau De Parfum 100ml | For Men & Women | French Avenue
100ML · Unisex
150.00 AED250.00 AED Save 40%
Reef 33 Eau De Parfum 100ml | Unisex Fragrance
Reef
Reef 33 Eau De Parfum 100ml | Unisex Fragrance
100ML · Unisex
199.00 AED
Polo Blue EDT 125ml | Fresh Aromatic Woody Perfume
Sale
Ralph Lauren
Polo Blue EDT 125ml | Fresh Aromatic Woody Perfume
125ML · Men
165.00 AED190.00 AED Save 13%
Afnan Supremacy Collector's Edition Pour Homme EDP 100ml | Fruity Woody Chypre Perfume
Afnan
Afnan Supremacy Collector's Edition Pour Homme EDP 100ml | Fruity Woody Chypre Perfume
100ML · Men
180.00 AED
Club de Nuit Precieux 55ml Extrait De Parfum | Fruity Woody Amber Perfume
Sale
Armaf
Club de Nuit Precieux 55ml Extrait De Parfum | Fruity Woody Amber Perfume
55ML · Men
175.00 AED315.00 AED Save 44%
Sandal Roll-On 6ml x 6 Attar | Woody Perfume
Shazine
Sandal Roll-On 6ml x 6 Attar | Woody Perfume
6ML · Unisex
28.00 AED
Billie Eilish Your Turn Eau de Parfum 100ml | Fresh Coconut Woody Perfume
Billie Eilish
Billie Eilish Your Turn Eau de Parfum 100ml | Fresh Coconut Woody Perfume
100ML · Unisex
240.00 AED
Saffhire EDP 100ml | Floral Oud Spicy Perfume
Sale
Paris Collection
Saffhire EDP 100ml | Floral Oud Spicy Perfume
100ML · Unisex
119.00 AED200.00 AED Save 41%
Kaaf EDP 100ml | Fresh Aquatic Fruity Perfume
Ahmed Al Maghribi
Kaaf EDP 100ml | Fresh Aquatic Fruity Perfume
100ML · Unisex
125.00 AED
Al Majed Oud Prestige Ruby EDP 200ML | Unisex Orange Blossom Amber Cedar Perfume
Sale
Al Majed Oud
Al Majed Oud Prestige Ruby EDP 200ML | Unisex Orange Blossom Amber Cedar Perfume
200ML · Unisex
250.00 AED398.00 AED Save 37%
Rasasi Hawas Kobra Edp 100ml | Fresh Spicy Woody Perfume
Sale
Rasasi
Rasasi Hawas Kobra Edp 100ml | Fresh Spicy Woody Perfume
100ML · Men
150.00 AED200.00 AED Save 25%
Black Fume EDP 100ml | Woody Smoky Oud Perfume
Sale
Ahmed Al Maghribi
Black Fume EDP 100ml | Woody Smoky Oud Perfume
100ML · Unisex
75.00 AED105.00 AED Save 29%
Exotic EDP 100ml | Fresh Woody Aromatic Perfume
Ahmed Al Maghribi
Exotic EDP 100ml | Fresh Woody Aromatic Perfume
100ML · Unisex
50.00 AED
Club De Nuit Intense Man EDP 200ml | Fresh Fruity Woody Perfume
Armaf
Club De Nuit Intense Man EDP 200ml | Fresh Fruity Woody Perfume
200ML · Men
210.00 AED
Golden Lion Intense Oud Eau De Parfum 100ml | Oud Smoky Leather Perfume
Golden Lion
Golden Lion Intense Oud Eau De Parfum 100ml | Oud Smoky Leather Perfume
100ML · Unisex
59.00 AED
Azzure Aoud EDP 100ml | Fruity Oud Leather Perfume
Sale
French Avenue
Azzure Aoud EDP 100ml | Fruity Oud Leather Perfume
100ML · Men
135.00 AED280.00 AED Save 52%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
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Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.