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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

850 products
Cedrat Boise EDP 120ml | Citrus Woody Aromatic Perfume
Mancera
Cedrat Boise EDP 120ml | Citrus Woody Aromatic Perfume
120ML · Unisex
250.00 AED
Rasasi Hawas Chrome Eau De Parfum 100ML for Men | Fruity Amber Musk Perfume
Bestseller
Rasasi
Rasasi Hawas Chrome Eau De Parfum 100ML for Men | Fruity Amber Musk Perfume
100ML · Men
149.00 AED
Blue Oud Eau de Parfum 100ML Unisex Perfume by Ibrahim Alqurashi | Oud Leather Woody Perfume
Sale
Ibrahim Alqurashi
Blue Oud Eau de Parfum 100ML Unisex Perfume by Ibrahim Alqurashi | Oud Leather Woody Perfume
100ML · Unisex
249.00 AED399.00 AED Save 38%
Marshmallow Blush Eau De Parfum 100ML Perfume for Women By Paris Corner | Sweet Fruity Gourmand Perfume
Sale
Paris Corner
Marshmallow Blush Eau De Parfum 100ML Perfume for Women By Paris Corner | Sweet Fruity Gourmand Perfume
100ML · Women
108.00 AED120.00 AED Save 10%
Blu Oud EDP 100ml | Woody Oud Leather Perfume
Sale
Ahmed Al Maghribi
Blu Oud EDP 100ml | Woody Oud Leather Perfume
100ML · Unisex
70.00 AED100.00 AED Save 30%
Platine Blanc Aromatix EDP 100ml | Fresh Woody Aromatic Perfume
French Avenue
Platine Blanc Aromatix EDP 100ml | Fresh Woody Aromatic Perfume
100ML · Unisex
215.00 AED
L'Homme Prada EDT 100ml | Floral Powdery Woody Perfume
Sale
Prada
L'Homme Prada EDT 100ml | Floral Powdery Woody Perfume
100ML · Men
329.00 AED400.00 AED Save 18%
Ahl EDP 60ml | Fresh Floral Woody Perfume
Ahmed Al Maghribi
Ahl EDP 60ml | Fresh Floral Woody Perfume
60ML · Unisex
165.00 AED
Suqraat Eau De Parfum 100ml | Fresh Aromatic Woody Perfume
Lattafa
Suqraat Eau De Parfum 100ml | Fresh Aromatic Woody Perfume
100ML · Men
59.00 AED
9PM EDP 100ml | Amber Spicy Vanilla Perfume
Sale
Afnan Perfumes
9PM EDP 100ml | Amber Spicy Vanilla Perfume
100ML · Men
110.00 AED129.00 AED Save 15%
Club De Nuit Intense Man EDT 105ml | Fresh Fruity Woody Perfume
Bestseller
Armaf
Club De Nuit Intense Man EDT 105ml | Fresh Fruity Woody Perfume
105ML · Men
105.00 AED
Club De Nuit Urban Elixir Man EDP 105ml | Woody Aromatic Spicy Perfume
Armaf
Club De Nuit Urban Elixir Man EDP 105ml | Woody Aromatic Spicy Perfume
105ML · Men
110.00 AED
French Riviera EDP 120ml | Citrus Aquatic Woody Perfume
Sale
Mancera
French Riviera EDP 120ml | Citrus Aquatic Woody Perfume
120ML · Unisex
305.00 AED330.00 AED Save 8%
Swiss Arabian Shaghaf Oud EDP 75ML Unisex | Oud Gourmand Perfume
Swiss Arabian
Swiss Arabian Shaghaf Oud EDP 75ML Unisex | Oud Gourmand Perfume
75ML · Unisex
99.00 AED
Amaran Kafu EDP 100ML for Men | Amaran Kafu Men’s Perfum Woody Spicy Perfume for Me
Amaran
Amaran Kafu EDP 100ML for Men | Amaran Kafu Men’s Perfum Woody Spicy Perfume for Me
100ML · Men
125.00 AED
Ibrahim Al Qurashi (Ibraq / Ibrahim Alqurashi) Purple Heart Diamond Eau De Parfum 150ml | Long Lasting Unisex Perfume
Sale
Ibrahim Alqurashi
Ibrahim Al Qurashi (Ibraq / Ibrahim Alqurashi) Purple Heart Diamond Eau De Parfum 150ml | Long Lasting Unisex Perfume
150ML · Unisex
199.00 AED300.00 AED Save 34%
White Regent Diamond EDP 150ml Unisex | Ibrahim Al Qurashi
Sale
Ibrahim Alqurashi
White Regent Diamond EDP 150ml Unisex | Ibrahim Al Qurashi
150ML · Unisex
199.00 AED320.00 AED Save 38%
Emerald Soul Diamond EDP 150ml Unisex by Ibrahim Al Qurashi | Citrus Fresh Amber Perfume
Sale
Ibrahim Alqurashi
Emerald Soul Diamond EDP 150ml Unisex by Ibrahim Al Qurashi | Citrus Fresh Amber Perfume
150ML · Unisex
199.00 AED320.00 AED Save 38%
Bottled Absolu Parfum Intense 100ml | Leather Smoky Woody Perfume
Hugo Boss
Bottled Absolu Parfum Intense 100ml | Leather Smoky Woody Perfume
100ML · Men
329.00 AED
Pure Musk 6pcs Roll-On 6ml x 6 Attar | Musky Powdery Perfume
Shazine
Pure Musk 6pcs Roll-On 6ml x 6 Attar | Musky Powdery Perfume
6ML · Unisex
28.00 AED
Lattafa Yara Pink Eau De Parfum 100ML for Women | Floral Gourmand Sweet Perfume
Sale
Lattafa
Lattafa Yara Pink Eau De Parfum 100ML for Women | Floral Gourmand Sweet Perfume
100ML · Women
77.00 AED99.00 AED Save 22%
Teriaq Intense Eau De Parfum 100ml | Sweet Amber Spicy Perfume
Sale
Lattafa
Teriaq Intense Eau De Parfum 100ml | Sweet Amber Spicy Perfume
100ML · Unisex
129.00 AED150.00 AED Save 14%
CR7 Cristiano Ronaldo EDP 100ml | Aromatic Woody Sweet Perfume
Cristiano Ronaldo
CR7 Cristiano Ronaldo EDP 100ml | Aromatic Woody Sweet Perfume
100ML · Men
95.00 AED
Ahmed Al Maghribi Summer Oud Eau De Parfum 60ML | Oud Spicy Woody Perfume
Sale
Ahmed Al Maghribi
Ahmed Al Maghribi Summer Oud Eau De Parfum 60ML | Oud Spicy Woody Perfume
60ML · Unisex
165.00 AED180.00 AED Save 8%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

Browse the Full Shop
Keep Looking

Explore More Fragrance Collections

Browse our main fragrance collections to discover perfumes by category, lifestyle, climate, and scent family, and find the perfect scent for every occasion.

Shop by Category Every way to shop, in one place Browse Shop by Lifestyle Office, date night, everyday Browse Shop by Climate Summer, humid, cooler days Browse Shop by Scent Family Fresh, oud, spicy, sweet Browse
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What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.