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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Sweet Tooth Me Espresso Eau de Parfum 75ml | For Women
Sabrina Carpenter
75ML · Women
289.00 AED
Mazoon Eau de Parfum 100ml | Unisex Amber Floral Gourmand by Rafaan
Opus Eau de Parfum 80ml | Unisex Luxury Fragrance by La Parfum Galleria Exclusif
La Parfum Galleria
80ML · Unisex
180.00 AED
Titan Eau De Parfum 100ml | Unisex Fragrance
Reef
100ML · Unisex
220.00 AED
Pure Musk Eau De Parfum 150ml | Unisex Fragrance
Reef
150ML · Unisex
199.00 AED
Pure Flower Eau De parfum 150ml by Reef | Floral Fresh Perfume
Reef
150ML · Unisex
199.00 AED
Reef 36 Eau De Parfum 100ml | For Women
Reef
100ML · Women
199.00 AED
Reef 11 Eau De Parfum 100ml | Unisex Fragrance
Sale
Reef
100ML · Unisex
199.00 AED300.00 AED Save 34%
Lady Reef Eau De Parfum 150ml | For Women
Sale
Reef
150ML · Women
250.00 AED300.00 AED Save 17%
Journey Of Oud Imperial Jade Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
180.00 AED
Journey Of Oud Opulent Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
180.00 AED
Journey Of Oud Brillante Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
180.00 AED
Journey Of Oud Blue Moon Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
180.00 AED
Journey Of Oud Roja Eau De Parfum 100ml | Unisex Fragrance
Rafaan
100ML · Unisex
180.00 AED
Zafirah Eau De Parfum 100ml | For Women
Rafaan
100ML · Women
120.00 AED
Rania Eau De Parfum 100ml | For Women
La Parfum Galleria
100ML · Women
110.00 AED
Just Wardi Eau De Parfum 100ml | For Women
Rafaan
100ML · Women
110.00 AED
Jenan Eau De Parfum 100ml | For Women
Rafaan
100ML · Women
130.00 AED
Najah Pistachio Eau De Parfum 100ml | For Women
Rafaan
100ML · Women
110.00 AED
Fursan Al Lail Eau De Parfum 100ml | For Men
Rafaan
100ML · Men
85.00 AED
Astoria Wild Night Eau De Parfum 100ml | Unisex Fragrance
La Parfum Galleria
100ML · Unisex
150.00 AED
Ombria De Intenso Eau De Parfum 100ml | Unisex Fragrance
La Parfum Galleria
100ML · Unisex
150.00 AED
Ricardo Eau De Parfum 100ml | For Men
La Parfum Galleria
100ML · Men
160.00 AED
Enigma Eau De Parfum 80ml | For Men
La Parfum Galleria
80ML · Men
180.00 AED
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.