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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

847 products
Honey Girl Natural spray 50ml | kids perfume
Sale
The Fragrance Secrets
50ML · Unisex
38.00 AED50.00 AED Save 24%
Dream Girl Natural spray 50ml | kids perfume
Sale
The Fragrance Secrets
50ML · Unisex
38.00 AED50.00 AED Save 24%
Cool Girl Natural spray 50ml | kids perfume
Sale
The Fragrance Secrets
50ML · Unisex
38.00 AED50.00 AED Save 24%
Black Mango Eau De Parfum 50ML By Borntostandout | Unisex Niche Perfume
Born To Stand Out
50ML · Unisex
1,350.00 AED
Black Guava Eau De Parfum 50ML By Borntostandout | Unisex Niche Perfume
Born To Stand Out
50ML · Unisex
1,350.00 AED
Love Eau De Parfum 100ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
100ML · Unisex
28.00 AED50.00 AED Save 44%
Niswah Extrait de Parfum 75ml by Ahmed Al Maghribi | For Women
Sale
Ahmed Al Maghribi
75ML · Women
159.00 AED250.00 AED Save 36%
Crying of Evil Eau De Parfum 50ml by Stephane Humbert Lucas | Men’s Perfume
Stephane Humbert Lucas
50ML · Men
699.00 AED
Sea My Love Eau De Parfum 50ml by Stephane Humbert Lucas | Unisex Perfume
Stephane Humbert Lucas
50ML · Unisex
749.00 AED
Mortal Skin Eau De Parfum 50ml by Stephane Humbert Lucas | Unisex Perfume
Stephane Humbert Lucas
50ML · Unisex
550.00 AED
Venom Incarnat Eau De Parfum 50ml by Stephane Humbert Lucas | Unisex Perfume
Stephane Humbert Lucas
50ML · Unisex
649.00 AED
Sugar Addict Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
799.00 AED
Sin and Pleasure Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
750.00 AED
Filthy Musk Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
799.00 AED
Nuts Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
799.00 AED
Naked Laundry Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
699.00 AED
MAD HONEY Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
720.00 AED
Fugazzi Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
655.00 AED
Dirty Rice Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
799.00 AED
Angels Powder Eau De Parfum 50ml by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
749.00 AED
Drunk Saffron Eau De Parfum 50ML by Borntostandout | Unisex Perfume
Born To Stand Out
50ML · Unisex
749.00 AED
Patience Eau De Parfum 100ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
100ML · Unisex
28.00 AED50.00 AED Save 44%
Confidence Eau De Parfum 100ml by Baboon Collection | Kids Perfume
Sale
Baboon Collection
100ML · Unisex
28.00 AED50.00 AED Save 44%
Miracle Plant
30ML · Men
60.00 AED210.00 AED Save 71%
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.