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New Arrivals

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New Perfume Arrivals UAE

Every new fragrance brings a new experience worth exploring. The New Arrivals collection at The Fragrance Secrets brings together the latest designer launches, newly released Arabian perfumes, and the newest additions to our fragrance collection. Explore fresh arrivals before they become customer favourites and discover scents that have just landed in our store. Whether you're looking for the latest perfume trends, a recently launched fragrance, or something unique that stands out, this collection is updated regularly with the newest perfumes available online.

The Collection

Shop the Range

848 products
Rayhaan Elixir For Men Eau De Parfum 100ML | Aromatic Woody Vanilla Perfume
Rayhaan Kiss EDP 100ML for Women | Sweet Fruity Gourmand Perfume
Rayhaan
100ML · Women
159.00 AED
Rayhaan Lion EDP 100ML for Men | Fresh Spicy Sweet Woody Perfume
Sale
Rayhaan
100ML · Men
88.00 AED120.00 AED Save 27%
ميزون اسرار فارس العرب او دي بارفان 100 مل للرجال – عطر خشبي شرقي
أحمد المغربي عود أفغانو أو دو بارفان 50 مل – عطر شرقي وودي عنبر عود
Sale
عطر شانيل رقم 5 أو دو بارفان 100 مل للنساء - عطر زهري أيقوني برائحة الألدهيد
Sale
عطر بلو لافيرن إليكسير أو دو بارفان 100 مل للرجال
عطر تنوف أو دو بارفان 50 مل، يدوم طويلاً، للجنسين | أحمد المغربي
Sale
وايلد كولت أو دي بارفان 200 مل – عطر للجنسين | عساف
Sale
Assaf
200ML · Unisex
229.00 AED300.00 AED Save 24%
عطر CR7 بلاي إت كول أو دو تواليت 100 مل - كريستيانو رونالدو
عطر بلاك دايموند بخور 150 مل للجنسين – ابراهيم القرشي
Sale
Ibrahim Alqurashi
150ML · Unisex
199.00 AED320.00 AED Save 38%
عطر جراي بيرل دايموند او دي بارفان 150 مل للجنسين ابراهيم القرشي
Sale
أحمد المغربي ماتشا أو دو بارفان 100 مل - عطر جورماند الأخضر الفاخر
Sale
عطر أوركيد غلوريوس أو دو بارفان 100 مل - عطر فاخر للجنسين
Sale
أوركيد فيكتوريوس بور فيم أو دو بارفان 100 مل - عطر فاخر للنساء
أوركيد سيجنتشر شارون أو دو بارفان 100 مل - عطر فاخر للجنسين
Sale
امبيريوم او دي بارفان 100 مل – عطر للرجال
Sale
The Fragrance Secrets
100ML · Men
39.00 AED60.00 AED Save 35%
عطر رايا جولد أو دو بارفان 100 مل
Farzana's Collection
100ML · Women
28.00 AED
BB006 ماء عطر 50 مل من مجموعة بابون | عطر الاطفال
Sale
Baboon Collection
50ML · Unisex
28.00 AED50.00 AED Save 44%
BB001 ماء عطر 50 مل من مجموعة بابون | عطر الاطفال
Sale
Baboon Collection
50ML · Unisex
28.00 AED50.00 AED Save 44%
عطر كوكب أو دو بارفان 75 مل من أحمد المغربي | عطر يدوم طويلاً للجنسين
Sale
Just Landed

Why Shop This Collection

The New Arrivals collection is where our newest fragrances land first, updated regularly so you always see the latest launches and freshest additions. Here is what makes shopping our new arrivals worthwhile.

The Latest Launches

Every fragrance here is a recent addition, from new designer releases to just-arrived Arabian scents. It is the fastest way to see what is new and discover launches as they land.

Explore
New ReleasesLatest DropsJust Added

Be First to Discover

Get ahead of the crowd. Shopping new arrivals lets you find and wear standout scents before they become mainstream bestsellers, so you can build a signature that feels genuinely fresh.

Best For
TrendsettersEarly AdoptersFresh Picks

Updated Regularly

This collection refreshes often as new stock lands, so it is always worth checking back. Bookmark it to keep discovering the newest fragrances added to our range throughout the year.

Refreshed
OngoingSeasonalNew Stock

Something for Everyone

New arrivals span every style, designer and Arabian, oud, fresh, floral and sweet, for men, women and unisex, so there is always a new scent worth discovering, whatever you love.

Best For
MenWomenEvery Style
The Shop

Explore Our Shop Collections

Looking for something specific? Explore our other shop collections to find bestsellers, new launches, and limited-time offers across the full fragrance range.

What Customers Say

Loved by Fragrance Lovers

4.8

Based on 10,284 verified reviews

Your Questions, Answered

Frequently Asked Questions

What are the latest perfume launches in 2026?
Our New Arrivals collection is updated regularly with the newest fragrances to land, so it is the best place to see the latest designer and Arabian launches this year.
Which new fragrances are worth buying this year?
The New Arrivals collection gathers our freshest additions in one place, so you can browse the latest scents and discover new releases worth adding before they become bestsellers.
What new perfumes just launched in the UAE?
Browse our New Arrivals collection to see the perfumes most recently added, including just-launched designer releases and new Arabian scents, all available to ship across the UAE.
Can you recommend a newly released perfume for men?
Explore the New Arrivals collection and filter by men's fragrances for the latest launches. Our fresh, oud and woody families are great places to find a new signature scent.
How often do you add new perfumes?
We add new fragrances regularly as fresh stock arrives, so the New Arrivals collection is always worth checking back. Bookmark it to keep discovering the newest additions throughout the year.
Do you ship internationally?
Yes. The Fragrance Secrets ships across the UAE and also delivers to customers in the United States and Canada. Shipping options and delivery estimates are available during checkout.