In the UAE, fragrance is not just a finishing touch — it is a language. It speaks of hospitality, identity, and prestige before a single word is exchanged. The Hersh Collection by Alezz Oud honours this deep-rooted tradition while embracing a bold, contemporary vision — four Eau de Parfums crafted for the modern Gulf connoisseur.
A Scent Culture Like No Other
The UAE is home to one of the world's most sophisticated fragrance cultures. From the burning of bakhoor in welcoming homes to the layering of oud attar before Friday prayers, scent here carries meaning. Alezz Oud — a brand born from this very heritage — channels that reverence into the Hersh Collection: four distinct, long-lasting EDPs that speak fluently in both Arabic and international fragrance languages.
Available exclusively at The Fragrance Secrets, each bottle is priced at 195 AED and ships across the UAE and GCC.
Hersh Lahab EDP — The Desert Wind
195 AED | 100ML | Unisex | Aromatic Spicy
Top Notes: Basil, Black Pepper, Vetiver
Heart Notes: Grapefruit
Base Notes: Patchouli
Lahab — meaning flame in Arabic — captures the raw energy of the desert at dusk. The sharp spice of black pepper and the green bite of basil evoke the wild, untamed landscape of the Arabian Peninsula, while a deep patchouli base anchors it in earthy warmth. Bold enough for a Dubai evening, refined enough for a Ramadan gathering.
✔ Perfect for: Evening outings in Dubai | Spicy unisex perfume lovers | All seasons in the Gulf
Hersh 2 EDP — The Cosmopolitan Soul
195 AED | 100ML | Unisex | Citrus Spicy Woody
Top Notes: Citron, Calabrian Bergamot, Sicilian Orange
Heart Notes: Tunisian Orange Blossom, Nigerian Ginger, Ceylon Cinnamon
Base Notes: Chinese Black Tea, Ambroxan, Guaiac Wood, Frankincense
The UAE is a meeting point of the world — and Hersh 2 reflects that beautifully. Its ingredients travel from the Mediterranean to West Africa to South Asia before landing in a base of frankincense, a resin deeply sacred to the Arabian Gulf. This is the scent of Dubai's skyline at golden hour — global, luminous, and unmistakably refined.
✔ Perfect for: Business meetings in DIFC | Gifting across UAE & GCC | Special occasions
Hersh Zero Degree Celsius EDP — The Oud Majlis
195 AED | 100ML | Unisex | Oud, Spicy & Citrus
Top Notes: Passionfruit, Citrus Accords
Heart Notes: Rose, Spicy Notes
Base Notes: Oud, Incense, Leather, Amber
No ingredient is more revered in Emirati and Gulf culture than oud — the "liquid gold" of Arabian perfumery. Zero Degree Celsius opens with a surprising burst of tropical passionfruit and citrus — a nod to the UAE's cosmopolitan spirit — before revealing its true soul: a rich, smoky heart of oud, incense, leather, and amber that evokes the warmth of a traditional majlis. This is a fragrance that commands respect.
✔ Perfect for: Oud lovers in UAE & GCC | Evening & formal occasions | National Day gifting
Hersh Mehwar EDP — The Gentle Elegance
195 AED | 100ML | Unisex | Floral Woody Musk
Top Notes: Fresh Floral Accords
Heart Notes: Linden Blossom, Soft Florals
Base Notes: Honey, Soft Woods, Musk
Mehwar — meaning axis or pivot in Arabic — is the quiet heart of the collection. Soft florals bloom into a warm honey-musk base that feels like the comfort of home — like the scent of a freshly prepared gahwa gathering, intimate and welcoming. Universally loved across the Emirates, Mehwar is the fragrance you wear every day and never tire of.
✔ Perfect for: Daily wear across UAE | Gifting for Eid & special occasions | Floral musk lovers
The Hersh Collection — Crafted for the Gulf, Loved by the World
| Lahab | Hersh 2 | Zero Degree Celsius | Mehwar | |
|---|---|---|---|---|
| Family | Aromatic Spicy | Citrus Spicy Woody | Oud Spicy Citrus | Floral Woody Musk |
| Occasion | Evening / Daily | Daily / Special | Evening / Formal | Daily / Gifting |
| UAE Mood | Desert energy | City sophistication | Majlis warmth | Home comfort |
| Price | 195 AED | 195 AED | 195 AED | 195 AED |
Why UAE Fragrance Lovers Choose The Fragrance Secrets
- 🕌 Rooted in Gulf fragrance culture — we understand what scent means here
- 🚚 Next day delivery across UAE — Dubai, Abu Dhabi, Sharjah, Ajman & beyond (Prepaid orders only. Excludes remote areas and Sundays.)
- ✅ 100% authentic products — every bottle verified
- 🎁 Perfect for gifting — Eid, National Day, weddings & corporate gifts
Frequently Asked Questions
Q: Where can I buy Alezz Oud Hersh perfumes in the UAE?
A: Shop the full Hersh Collection online at The Fragrance Secrets with fast delivery across Dubai, Abu Dhabi, Sharjah, and all Emirates.
Q: Which Hersh perfume is best for Eid gifting in the UAE?
A: Hersh Mehwar and Zero Degree Celsius are both exceptional Eid gifts — Mehwar for its soft elegance, Zero Degree Celsius for its bold oud character beloved across the Gulf.
Q: Do Hersh EDPs last long in hot UAE weather?
A: Absolutely. All Hersh fragrances are EDP concentration — formulated to project and last even in the warm, humid climate of the Gulf.
Q: What does "Hersh" mean?
A: Hersh is a name that evokes strength and nature — fitting for a collection that draws from both Arabian heritage and the natural world.
Q: Are these perfumes suitable as corporate gifts in the UAE?
A: Yes — the Hersh Collection's premium presentation and 195 AED price point make them ideal for corporate gifting, client appreciation, and VIP events.
The Fragrance Secrets — Your destination for niche and luxury perfumes in the UAE.
Rooted in Arabian scent culture. Delivering across the Gulf.
